Newark, NJ (October 2, 2023) – Today, Panasonic announced the launch of its newest grooming device, the Panasonic ARC3 3-Blade Shaver (ES-SWLT2W). With inspiration drawn from the classic Star Wars™ trilogy, the new ES-SWLT2W is packed with cutting-edge technology and a premium stormtrooper-inspired design that mimics the iconic armor of a Star Wars stormtrooper.
“We are excited to announce our collaboration with Lucasfilm in connection with the launch of the Star Wars-themed special edition ARC3 shaver,” said Walter Taffarello, Director of Strategic Planning Development, Panasonic Consumer Electronics Company. “Long-time Star Wars fans will immediately recognize how the design of the shaver evokes the distinctive look of the classic stormtrooper armor, with small details that pay homage to the original trilogy that long-time fans know and love. Our “new hope” is that this shaver release will provide Star Wars fans with another outlet to express their fandom while also providing them with a clean shave.”
Harnessing the best shaving technology in the galaxy, the ES-SWLT2W uses blades forged from legendary Japanese stainless steel, nano-polished to an acute cutting edge for a close shave. The ultra-fast linear motor powers blades through even thick hair with ease, and a responsive beard sensor adjusts motor speed to help to keep skin free from irritation. For extra convenience in any situation, this shaver can be used either wet or dry. Whether you are looking for an advanced shaver to complete your ultimate grooming routine or the perfect product to add to your Star Wars memorabilia collection, the ES-SWLT2W is a must-have device.
Three-Blade Cutting System
The ES-SWLT2W includes three advanced Japanese stainless-steel blades that are designed for use on all types of beard hair to provide a close and comfortable shave, even with everyday use.
Ultra-fast Linear Motor
Equipped with an ultra-fast, high-performance linear motor, the ES-SWLT2W delivers 39,000 cross-cutting actions per minute for a close and effortless shave.
Responsive Beard Sensor Technology
The ES-SWLT2W is fitted with Panasonic’s unique responsive beard sensor technology to increase power where beard growth is heavy and reduce power in less dense areas to prevent skin irritation. Even in places where your beard is dense, this technology adjusts to your unique facial contour for a more personal shave.
Easy and Convenient to Use
The ES-SWLT2W has a built-in pop-up trimmer to edge, detail and trim hard-to-reach areas including the contour of the neck, chin, sideburns, and jaw for at home touch-ups and styling. For additional convenience, the shaver can be used wet or dry for a comfortable shave both in and out of the shower.
Just in time for the gift-giving season, the Star Wars ARC3 3-Blade Shaver (ES-SWLT2W) by Panasonic ($149.99) will be available in a galaxy not too far away beginning October 2 at Best Buy. The ES-SWLT2W will be available on Shop.Panasonic.com and Amazon.com on November 1.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Holdings Corporation. One of Interbrand’s Top 100 Best Global Brands of 2021, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at na.panasonic.com/us
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Media contacts:
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Caitlyn Duran: caitlyn.duran@porternovelli.com
