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For a Love of Music

In a year without live performances, Technics and the Cold War Kids bonded over a common passion for superior music reproduction. Precision sound engineers at Technics have worked tirelessly for decades to deliver music exactly the way the artist intended. Inventors of the now cult-classic first direct-drive turntable and a growing collection of best-in-class home audio equipment, it’s no secret that Technics is obsessed with sound quality. And in 2020, we pushed the brink of innovation with a pair of true wireless earbuds that let you bring the Technics audio experience with you wherever you go.

In a year without live performances, Technics and the Cold War Kids bonded over a common passion for superior music reproduction. Precision sound engineers at Technics have worked tirelessly for decades to deliver music exactly the way the artist intended. Inventors of the now cult-classic first direct-drive turntable and a growing collection of best-in-class home audio equipment, it’s no secret that Technics is obsessed with sound quality. And in 2020, we pushed the brink of innovation with a pair of true wireless earbuds that let you bring the Technics audio experience with you wherever you go.

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With their new album, New Age Norms 2 releasing in the fall of 2020, The Cold War Kids were looking to tell their story and give the world the level of listening experience they’ve come to expect from the band. The two came together to produce an extraordinary immersive concert experience for CES2021, capturing a 3-track performance with 6 different Lumix BGH1 cameras, surrounded by Panasonic Technology. Guests at the all-virtual CES were able to switch between cameras to watch the performance from every angle.

Check out all the angles shot on the Lumix BGH1 here:

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Lead

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Bass

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Keyboard

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Guitar

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Drums

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Jib

Interested in learning more about how we set up the cameras? Watch the Behind-the-Scenes here:

Interested in learning more about the Netflix-approved LUMIX box camera?

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For a Love of Music

The band loved the Technics True Wireless Earbuds. Exceptional sound quality is paired with class-leading noise-cancelling, perfect for year when at-home distractions are at their highest. New models were announced at CES and expected to launch later in 2021.

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