Matt Sweetwood is a Lumix Ambassador, personal branding expert and was recently the U.S. CEO of beBee, Inc. With over 30 years of entrepreneurial experience, he has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store photography education. However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. He is a life and business coach, and is a regular contributor on national TV and to several publications in the social media, photography, business, ethics, politics and parenting arenas. Matt was the winner of the 2014 CMO Club President's Award, the 2015 Aish Center’s Continuity award and the Photography Industry’s 2016 person of the year. His first book, “Leader of the Pack: How a single dad of five, led his kids, his business and himself from disaster to success,” was published in March 2018. "How badly do you want it?!"