Panasonic Reaffirms Commitment to Toughbook Reseller Partners with New Vision for Authorized Reseller Program

New approach includes additional support designed to maximize reseller profits as they equip customers with reliable, market-leading Panasonic mobility devices

Panasonic today announced a new Authorized Reseller Program as part of the company’s renewed commitment to the channel. The new program provides a dedicated team, including new channel leadership led by Senior Director – Channel Sales Dominick Passanante, specifically focused on helping the company’s network of channel partners enhance profitability from the sale of its growing family of Toughbook mobile computers, 2-in-1s, tablets and handhelds. 

“The Panasonic Channel Team worked very closely with direct input from the Channel Partners to insure the new program achieved the goals of the partners,” said Paul Zoz, CEO, Bizco Technologies. “The enhancements integrated the key tools that companies need to be successful, which include marketing funding to support new lead generation initiatives, increased product and sales training and development of new vertical solution insights to help us grow our businesses.” 

Panasonic resellers can now take advantage of: 
•    Increased Market Development Funds: Enables channel partners to more effectively support end-users and develop new prospects 
•    Improved Access to Demo Units: Allows customers to test products before they buy, adding to their level of confidence in the purchasing decisions 
•    Additional Channel Management Resources: Provides a larger resource base that is 100 percent focused on assisting channel partners with actionable information and training
•    Reseller-Targeted Events: Periodic checkpoint events with resellers to make sure both party’s knowledge base and customer strategies are aligned

“Our mutual success is directly linked to our reseller partners as nearly 100 percent of Toughbook devices are sold through our channel,” said Dominick Passanante, Sr. Director – Channel Sales. “These enhancements are a testament to our commitment to helping them succeed by providing better margins, a streamlined product portfolio, increased collaboration opportunities and access to a larger dedicated team. Looking to 2017, we envision these program enhancements will help resellers stay competitive as the reseller business model evolves.”

Panasonic Toughbook devices are engineered to meet the real world demands that typical consumer devices cannot handle. This allows customers to focus on what they do best – performing in the field. The company offers a wide range of innovative rugged mobile devices including the world’s first fully rugged detachable laptop with the Toughbook 20.

Panasonic reseller partners are invited to learn more about the program enhancements by logging into the Panasonic Partner Portal: 

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The Panasonic Toughbook family of laptop computers, 2-in-1s, tablets and handhelds can be followed on various social media channels, including Facebook, Twitter (@Toughbook), LinkedIn, YouTube, Instagram and our blog, Panasonic for Business.

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Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, delivers reliable technology solutions for government and commercial enterprises, nonprofit organizations, creative professionals and SMBs. Learn more at

About Panasonic Corporation of North America 
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Learn more about Panasonic at

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Devin Kingdon (Cohn & Wolfe for Panasonic) +1 323-602-1087 or