VIERA® 37" Class E3 Series
LED HDTV  (37.0" Diag.)

  • IPS Alpha LED Panel
  • Easy IPTV
  • VIERA Image Viewer (Photo & Movie)
  • DLNA


Saving energy never looked better. VIERA® E3 Series LED HDTVs offer an IPS Alpha LED LCD panel, which includes new technology for amazingly high levels of brightness and energy saving efficiency in a VIERA® LCD HDTV.

IPS Alpha LED LCD Technology

The IPS Alpha panel, which is known for its wide viewing angle and excellent light transmittance, is now further enhanced with a bright, energy-saving LED backlight. Images do not fade when viewed from an angle, and contrast is higher than in previous IPS Alpha models in spite of using less power. The IPS Alpha LED LCD TV offers superb color rendering and also contributes to the display's slim design.

LED Backlight

This system places LED backlights on the top and bottom of the panel, and sends the light toward the center of the screen. Using light guides and diffusers, it distributes the light over the entire panel to provide backlighting. There is no need to cover the entire rear surface with LEDs, so the panel module is thinner and a great deal of energy is saved.

Brilliant Luminance and Superb Blacks

Dynamic Contrast

By combining the highly light-transmissive IPS Alpha Panel and high-brightness LED backlight, Panasonic have attained both high contrast and low power consumption. Also, by detecting the contrasting parts of the scene, the backlight is adjusted to maintain a brightness that is optimal for each area. Deep blacks are reproduced with no fading. The contrast between the brilliance of diamond-like stars and the deep black of the night sky produces a sharp, crisp image.

Wide Viewing Angle

Beautiful Images from Any Angle

The wide 178°* viewing angle ensures clear images even when viewed from an angle. The backlight's wide transmission aperture enhances the contrast between light and dark, and improves motion-image response.
*Measured at an angle where the contrast ratio is 10:1 or higher.

Easy Viewing of Photos

VIERA Image Viewer 8482;

Equipped with an SD card slot, VIERA makes it easy to view full-HD photos and images that you shot yourself. Simply insert the SD memory card into the slot, and you're ready to view your photos on the big screen. You can make your slide shows even more impressive by adding background music and attractive frames. With VIERA's big screen and superb image quality, family and friends will love sharing your memories.

Enjoy Web Entertainment Instantly


Simply press the VIERA Tools button on the remote control to directly access a variety of Internet services. Enjoy online music and movies with ease.

Home Network Convenience

DLNA / Wi-Fi Ready

Connect a DLNA-compatible VIERA and DLNA-compatible AV equipment to your home network, and you can watch movies, listen to music, and view photos from any room in the house. VIERA's Wi-Fi capability gives you even more layout flexibility.

One Remote Controls Them All


VIERA Link interlinks the operation of a variety of AV devices, so you can operate them all using only the VIERA remote control. Setup is easy simply connect the compatible devices to each other via HDMI cables

Easy Access to Helpful Functions


The VIERA Tools user interface makes it easy to access and understand key functions. Simply press a function button, and an explanation appears on the screen. Keep the button pressed to activate the function immediately.

*The VIERA Tools screen design is subject to change without notice.
**The screen display varies depending on the model.

SpecificationsExpand All

    • Model Type
    • Series
    • Model Year
    • VIDEO
    • Screen Size
    • Viewing Angle
    • Aspect Ratio
    • Native Resolution (Number of Pixels)
    • Moving Picture Resolution
    • HDTV Display Capability (1080p, 1080i, 720p)
    • EDTV Display Capability (480p)
    • Aspect Control
    • Panel
    • Filter
    • Progressive Scan
    • 24p Cinematic Playback
    • Super Resolution
    • Intelligent Scene Controller
    • AUDIO
    • Speakers
    • Number of Speakers
    • Audio Output
    • Surround Sound
    • Integrated ATSC Tuner
    • VIERA Image Viewer™
    • HDMI Input
    • Analog Audio Input (for HDMI)
    • Composite Video Input
    • Audio Input (for Video)
    • PC Input
    • Component Video Inputs (Y, PB, PR)
    • Audio Input (for Component Video)
    • Digital Audio Output
    • HDMI Input-Support Feature
    • USB
    • LAN Port
    • VIERA Link
    • VIERA® Tools
    • Game Mode
    • Built-In Closed Caption Decoder
    • Off - Timers
    • Trilingual Menu
    • Easy IPTV
    • Wireless LAN Adaptor
    • DLNA
    • Power Supply
    • On Mode Average Power Consumption
    • Receiving System
    • VESA Compatible
    • Optional Wall-mounting Bracket
    • Dimensions (H x W x D) with Stand
    • Dimensions (H x W x D) without Stand
    • Weight (lbs.) w/Stand
    • Weight (lbs.) without Stand
    • Carton Dimensions
    • Panel Drive
    • UPC


TC-L37E3 is rated 4.7 out of 5 by 3.
Rated 5 out of 5 by from Excellent LED-lit LCD 1080p HDTV Features unique in this small size of TV (only 35" wide) include: Total of 4 HDMI inputs, 1 supports HDMI-ARC, 1 supports HDMI-DVI cable w/separate L/R audio, 3 support compatible HDMI-CEC ("Viera Link") devices, side-mounted input preset to Game Mode Total of 2 USB 2.0 inputs, both support Panny & Netgear WiFi adapters and USB (MSC) memory, also supports USB keyboard Ethernet LAN input for Easy IPTV apps, incl. Facebook, Pandora, Neflix, CinemaNow, Amazon Instant VOD, etc. SD/SDHC/SDXC card reader for photo/video camera memory Full support for IP Network cameras and DLNA-certified home-network media rendering (digital server hw and sw required)
Date published: 2012-10-18
Rated 4 out of 5 by from Great picture, poor sound, mediocre UI I got my TC-L37E3 yesterday, and I have to say the picture is gorgeous, and when it comes to TVs, I'm not easily impressed. I used the Spears & Munsil test disc to set it up. Purely with user mode settings, the picture is amazing, both with 1080i cable TV and 1080p Blu-ray. The detail is jaw-dropping and the skin tones are the best I've ever seen. It's my first LED backlit TV, and it doesn't wash out colors the way fluorescent backlights do. The viewing angle is incredibly wide, if that matters to you. I went waaay off-axis and couldn't believe that the picture didn't fade out as it does on most LCDs. Must be that IPS thing you're talking about. The negatives are the sound and the user interface. The sound comes from typically bad thin panel-type downward pointing no-bass tiny speakers. It actually sounds better from behind the TV. And while the menu structure is clear (2nd level menu choices are visible while browsing the top-level menus), it's difficult to achieve some functions. (If you want to activate the Sleep function, it takes ~9 button presses - making it ridiculously hard even to program into a universal remote. When I want to sleep, I want a quick button press because I'm sleepy!) Panasonic also insists on inventing terminology in its UI. For example, the ambient room light auto-dimmer is called C.A.T.S., whatever that means, and other features are similarly obscure. The manual is no help here. The online features work OK. Netflix is the same as on my Oppo BDP-93, for example. Facebook is a little dodgy, but if you want to see that photo of your friend's friend in her bikini in 37" glory, there you go. The online features can't be easily programmed into a universal remote because they always start from what you used last, not from a predictable location. But the picture is great!
Date published: 2011-04-10
Rated 5 out of 5 by from
Date published: 2011-03-05
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Firmware & Drivers FIRMWARE
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    • Email Contact - For email inquiries, send them to, you will receive a response within 24-48 hours.

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Dimension Sheet
Consumer Product Support and Technical Assistance
Operating hours:
Mon-Fri 9am-9pm EST
Sat-Sun 10am-7pm EST
Panasonic USA