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LUMIX® LX7 10.1 Megapixel Digital Camera

Model number: DMC-LX7K

  • Fast & Bright Leica Optics [F1.4]
  • Large 10.1MP MOS Sensor [1/1.7”]
  • Aperture Control Ring
  • Full HD 1080/60p Video

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The Panasonic LUMIX DMC-LX7 10.1-megapixel digital camera is a more portable solution than a DSLR, without limiting your creativity or optical performance. The DMC-LX7 boasts a newly developed 24mm ultra wide-angle LEICA DC VARIO-SUMMILUX lens with F1.4 brightness at the widest end and F2.3 at the telephoto end. The large aperture gives you the power to make photos with a shallow depth-of-field. You'll make portraits with gorgeous, soft backgrounds, as well as capture low light scenes you might miss with another camera. Breathtaking landscapes, environmental portraits, cityscapes, or shooting in a tight space is a breeze with the 24mm ultra wide-angle lens. The DMC-LX7 delivers an advanced lens system making it easy to produce beautiful, high-resolution photos with minimal distortion and a pleasing, soft-focused background.


Fast & Bright Leica Optics (F1.4)


Lens Performance


Discover a full-range of brightness with this newly developed LEICA DC VARIO-SUMMILUX 24-91.2mm (3.8x zoom) F1.4-2.3 ultra wide-angle lens. The amazing light gathering and depth-of-field control of the LUMIX DMC-LX7's F1.4 aperture is backed by Panasonic's exclusive Nano Surface Coating technology. The DMC-LX7 boasts Power O.I.S. stabilized video, and minimizes distortion at the wide-angle end so you'll achieve stunning, true-to-life images with outstanding resolution and detail. The versatility will astound you with a 24-90mm zoom range (35mm camera equivalent). This stunningly bright lens delivers an extraordinary amount of light resulting in exquisite color and definition in your photos.

To support your advanced creativity, the lens was designed with 11 elements in 10 groups, 5 aspherical lenses with 9 aspherical surfaces, including the dual-sided aspherical surface ED (Extra-low Dispersion) which is a first for LUMIX compact cameras and interchangeable lenses. The lens is designed to eliminate chromatic aberration while other distortions are corrected with the aspherical lens design.


Nano Surface Coating

Panasonic's black box technology Nano Surface Coating boasts an extremely low reflectance ratio and allows the DMC-LX7 to deliver exceptional optical performance with stunning clarity by minimizing flaring and ghosts.


16 In-Camera Creative Effects


16 Creative Controls To Reinvent Your Photography

Panasonic is ready to take the ordinary and make it extraordinary by fueling your creativity with the Creative Control feature (in the recording mode) and the Creative Retouch feature (in the playback mode). These features take simple or complicated scenes and make them easy to capture in a great photo. Simply set the camera on the LCD screen to match your scene and it uses sophisticated presets to optimize the camera settings resulting in photos you'll be proud of.

Creative Control



Radial Defocus

The Radial Defocus adds a defocus effect from the light source.


The Smooth Defocus makes the defocus figuration even smoother.


Have you ever wanted to capture a flower blooming, or clouds floating across the sky? The Time Lapse Shot feature on the DMC-LX7 gives you the creative control to set the start time, interval for taking the images, and the number of pictures to shoot. Once that is set, the camera will automatically record the images without you.

Multi Exposure


The Multi Exposure function gives you the ability to take up to three exposures in a single frame. You can layer subjects that wouldn't ordinarily appear in the same frame for an artistic effect, or make one subject appear two or three times in the same frame.


Photo Style

You can choose from 6 color types, ranging from monochrome to vivid, resulting in photos and videos just the way you imagined them. In addition, the contrast, sharpness, saturation, and noise reduction for each mode parameter can be customized in 5 steps and even stored in memory.


Intelligent Night Shot

Bright, glamorous night scenery can be recorded without using a tripod when you use the Intelligent Handheld Night Shot in the iA Mode. It generates a beautiful night scene with illumination by layering multiple pictures shot consecutively for one outstanding night photo. The Handheld Night Shot Mode is also available in the Scene Modes.


Panorama Shot

The Panorama Shot Mode makes it is possible to shoot a 360-degree horizontal/vertical panoramic image with consecutive shots taken by overlaying the previous picture.


3D Photo Mode


The 3D Photo Mode produces a 3D image in the camera. The image-processing method used by LUMIX records beautiful images with less distortion or visible image links.


Internal ND Filter


The Internal ND (Neutral Density) Filter reduces the light in a scene allowing you to slow the shutter speed by 3 steps. Capture the flow of a waterfall with a slower shutter speed or open the aperture for a softer background even on a brightly lit day.

In Resolution Priority of the Program AE Mode, the Internal ND Filter is used to obtain the best resolution performance of the camera.


PASM & Aperture Control Dials


Aperture Ring


You'll have immediate access to important camera controls with the DMC-LX7. If you are looking to create dramatic soft backgrounds with shallow depth-of-field, the newly designed aperture ring delivers direct, intuitive control of the aperture.


24mm* F1.4 shots

The bright, fast F1.4 lens gives you the power to shoot with higher shutter speeds to capture stunningly clear, sharp, blur-free images in lower light situations. The lens will also deliver a shallow depth-of-field resulting in softer, more pleasing backgrounds for some subjects.

*35mm camera equivalent.


90mm* F2.3 shots

The F2.3 aperture at the 90mm telephoto setting will produce breathtaking portraits. The high resolution and excellent contrast delivers fine details with a natural gradation for smoother complexions.

*35mm camera equivalent.


24mm Ultra Wide-angle Lens

The 24mm ultra wide-angle lens* opens up a new range of composition possibilities. The super high-quality LEICA DC VARIO-SUMMILUX lens minimizes distortion at the wide end, so your pictures are true-to-life with outstanding resolution and detail.

* Converted to standard 35mm camera equivalent, at the wide-end


Step Zoom

Using the Step Zoom function, zoom range can be set to 24mm, 28mm, 35mm, 70mm or 90mm* with the simple menu as you change the fixed focal length lens with a DSLM camera.

*35mm camera equivalent.


[Advanced] 7.5x Intelligent Zoom

The Intelligent Zoom is an extensive zoom function that uses digital zoom technology with minimum deterioration of image quality thanks to the Intelligent Resolution technology. The 3.8x optical zoom virtually extends to a 7.5x equivalent.


POWER O.I.S.

The POWER O.I.S. (Optical Image Stabilizer) suppresses vibration and hand-shake that happens when you press the shutter button or when shooting at night with a slow shutter speed.


Full HD 1080/60p Video


60p Full HD Video Recording


The DMC-LX7 records high-resolution full-HD 1,920 x 1,080 60p (NTSC) videos in AVCHD Progressive (MPEG-4 / H.264) format. Upgrading the full HD recording capability from interlaced to progressive, subjects with fast motion or fine details are reproduced even more clearly.


Progressive Scanning

This feature reproduces all image data in a single picture.


Motion Picture Button

Video recording can be easily started with the press of the Motion Picture Button making it convenient for switching between photo and video shooting instantly.


MP4 Format Recording

If you want to edit your videos on a computer or upload them to a website, the DMC-LX7 can record full HD 1,920 x 1,080 30p (NTSC) videos in MP4 format.


3 Lux Minimum Illumination

The minimum illumination is as low as 3 Lux thanks to the F1.4 super bright LEICA DC VARIO-SUMMILUX lens and the High Sensitivity MOS sensor.


Stereo Microphone


Panasonic has incorporated a stereo zoom microphone resulting in videos with the high-quality stereo sound of Dolby® Digital. This delivers realistic sound to your videos.


3.8x Optical Zoom

The DMC-LX7 delivers a 3.8x optical zoom even in video recording.


Auto Wind Cut

The Auto Wind Cut function blocks out most noise from background wind making the voices you are recording stand out.


High Speed Video in MP4

The DMC-LX7 records high-speed videos at 120 fps (NTSC/HD)/100 fps (HD) in MP4 format. This allows you to capture scenes that can't be seen with the naked eye, and play them back in dramatically slow motion.


Creative Control and Photo Style

The Creative Control and Photo Style functions deliver on creativity by matching the colors to your subject and surroundings. In Miniature Effect Mode, the video you record is played back 10x faster making it more comical and fun to watch*.

* Sound will not be recorded with Miniature Effect in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)


Creative Video Mode

The Creative Video Mode gives you the freedom to adjust the shutter speed and aperture any way you want when shooting videos.


Phenomenal Image Quality


Large 10.1-megapixel MOS Sensor (1/1.7")


The 1/1.7-inch 10.1-megapixel MOS Sensor expands the dynamic range by increasing sensitivity and saturation. You'll create high-resolution images with stunning clarity not only in high sensitivity recording, but in low ISO settings as well. The DMC-LX7 features improvements in S/N ratio by 1.5 dB compared with the DMC-LX5.


Advanced Venus Engine

The Venus Engine features advanced signal processing capabilities in both photo and video recording. The high-speed digital signal output technology results in high speed consecutive shooting and full HD 60p (NTSC) video recording.


Intelligent NR System

The excellent S/N (Signal to Noise) ratio of the MOS sensor combined with the Intelligent Noise Reduction system in the Venus Engine delivers photos and videos from low to high sensitivity with outstanding clearness.


Multi-Process NR System

Images shot in low-lit situations are now dramatically clear with the Multi-Process Noise Reduction system. Noise reduction based on the brightest part of the image delivers stunning results.


LUMIX Original Multiple Aspect Ratios

The DMC-LX7 features multiple aspect ratio image recording using 10.1-megapixels of the total 12.8-megapixel MOS sensor. The multi-aspect ratio function in LUMIX enables you to record images in 4:3, 3:2 or 16:9 aspect ratios with the same angle of view.


Aspect Bracket

The Aspect Bracket function lets the camera take an image in all aspect ratios simultaneously, so you can choose the best one after shooting.


Aspect Switch

The aspect can be changed directly with the Aspect Switch on the lens barrel between 4:3, 3:2, 16:9 or 1:1.


Intelligent HDR

You will be delighted by the creative possibilities that Intelligent HDR (High Dynamic Range) in the iA Mode delivers. Shoot several still pictures consecutively at different exposure levels that are then overlaid to produce a single composite picture without whiteout (over-exposure) or blackout (under-exposure). The results are stunning. The HDR Mode is also available in the Scene Modes.


Incredible Response And Focus


Light Speed AF

Light Speed AF helps catch even the most fleeting photo opportunities. You can quickly focus on moving subjects such as sports, animals or kids.


11fps with 10.1-Megapixel Full Resolution

The 10.1-megapixel MOS sensor lets the DMC-LX7 shoot 11 fps in full resolution with a mechanical shutter. You can take a series of shots, choose the ones you like the best, and delete the rest.


5 fps/2 fps with AF Tracking

You can even take consecutive images at approx. 5 fps or 2 fps with AF Tracking.


60 fps in 3.5-Megapixel Resolution

When you need even more frames per second with higher-speed burst shooting, you can use the electronic shutter and achieve 60 fps.


AF Tracking

Once you focus on your subject, the AF Tracking automatically follows it until you press the shutter. When you're taking images of an active subject, like children or pets, this function eliminates the need to press the shutter button halfway down repeatedly to readjust the focus.

*1 The focus is fixed to the first picture.

*2 The focus, exposure and white balance are fixed to the first picture.

*3 The number of burst recording pictures is limited by the picture-taking conditions and the type and/or status of the card used.


Focus Switch

The focus switch on the lens barrel lets you quickly change the focus mode between AF, AF-Macro or MF.


Focus Lever

The focus lever activates the variable AF area. During MF operation, it changes to a handy One-Shot AF to provide initial focusing. During playback, this function gives you one-touch zoom playback of subjects in focus.


1-Area AF (Flexible/Scalable)

With 1-Area AF, the position of the AF area can be moved freely. The AF frame size can also be selected from Spot, Normal, L, and XL.


Manual Focus

In the manual focus mode, you will see the focus distance along with the DOF (depth-of-field) according to the zoom range and aperture displayed. In addition, an MF Assist function enlarges the image to make focusing easier.

1-cm Macro"


Ideal for taking dynamic, intricate close-ups of flowers and insects, the 1-cm Macro feature is also great for photographing artwork and crafts in razor-sharp detail and rich color.


State-Of-The-Art Features And Technologies


Fast Start-Up Time

The DMC-LX7 is ready to shoot when you are. With its ultra high-speed start-up time and Light Speed AF, the DMC-LX7 helps you to never miss a moment. The parallel processing of software achieves ultra high-speed start-ups.


23-Area AF

The 23-Area AF mode gives you sharp focus for a variety of picture compositions.


Quick AF

Ordinary AF is activated when the shutter button is pressed halfway, while the Quick AF starts operating as soon as the camera is pointed toward a subject. This dramatically reduces the shutter delay time and lets you take images quickly.


Usability


Level Gauge

The Level Gauge lets the camera detect the horizontal and vertical angle of view. This is convenient when you want to level your composition, but may be shooting from the hip or overhead.


3.0" .9 Megapixel LCD

The DMC-LX7's big, bright 3.0-inch 920K-dot high-precision display boats an approximately 100% field of view making it easy to frame, shoot and adjust your images. A wide-viewing angle lets you frame your shot in a variety of ways for both shooting and viewing. The Intelligent LCD function automatically adjusts the brightness in 11 steps according to your shooting conditions.


Body Design

The DMC-LX7 grip is comfortable to hold and easy to use. It prevents fatigue even when shooting extended videos, and the resin and elastomer materials add to the comfort. A leather-like processing enhances the tactile feel of the camera in your hand.


Finely Detailed White Balance

A 2-axis adjustment feature delivers a finer white balance adjustment. You can modify your image for amber to blue with the horizontal axis, and for green to magenta with the vertical axis*.

* White balance adjustment is not possible in some modes.


White Balance Bracket

The White Balance Bracket function shoots 3 consecutive photos with slight changes to the white balance setting of each photo in both the horizontal (amber to blue) and vertical (green to magenta) axes.


Function Button

For faster shooting, you can allocate frequently used functions to the Function Button. Functions that would normally be selected from a menu can be assigned to this button for faster, easier operation


Built-In Flash

If you need more light, take advantage of the exceptional performance of the built-in flash on the DMC-LX7. You can select the flash synchronization you want from 1st Curtain Sync. or 2nd Curtain Sync. This will allow you to capture night scenes with a natural flow of light behind your subject. You can adjust the intensity of the flash with a range from ±EV 2 in 1/3 EV steps.


Custom Mode

Custom Mode 1 gives you the power to program a series of settings you use often, while Custom Mode 2 lets you register patterns for up to 3 additional settings.


Quick Menu

Frequently used functions can be quickly retrieved and easily switched by using the Q.MENU button.


ISO Setting in 1/3 Steps

You can set the ISO sensitivity up to 12800*. When the ISO sensitivity step is set to 1/3 EV, the DMC-LX7 allows you to make fine adjustments to achieve the level of image quality you want.

* By pixel mixed readout.


iA (Intelligent Auto) Plus


In the iA (Intelligent Auto) Mode, the camera does all the work, leaving you free to compose your shot and capture the moment. Simply aim, press, and shoot. The detection and correction functions go to work to give you beautiful photos and videos*. In addition, the iA Plus Mode enables you to defocus an area, adjust exposure compensation, and control white balance by simply moving a slider.

* The applicable iA Mode functions vary with photos and videos.


Defocus Control

The range of defocus can be adjusted to match your creativity.


Brightness Control

You can adjust the exposure compensation accurately and easily to the level you want.


Color Control

Adjust the white balance from warm red to cool blue for the color palette of your choice.


Battery Life:

The energy-saving Venus Engine and the efficient, rechargeable lithium-ion battery lets you take approximately 330 shots on a single battery charge*.

* Based on the CIPA standard.


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Customer Care Service Plan Coverage

The Panasonic Customer Care Plan offers coverage beyond the manufacturers warranty for your product.

You will receive paperwork within 2 - 3 weeks.

Benefits of a Customer Care Plan

Peace of Mind

You will never have to worry about unexpected or unplanned repair bills. The coverage covers parts and labor to keep product in good operating condition. If you have in home service during the factory warranty then the same is provided during the extended period. If you have carry in service, then you have the same during the extended period.

Quality Service

Ensures only authorized and highly trained techinicians with up-to-date diagnostic tools will work on your product. Knowing how important your product is to you, servicers will repair your product as quickly as possible. Only Panasonic parts and components are used.

Convenience

When you need service just call the Panasonic 800 number and someone will contact you within 24 hours.

Value

In addition, the service is transferable to a new owner!

Affordable

Your Plan is priced to offer you affordable protection for your valuble electronics product. The coverage will cost you just pennies a day and there are no deductibles.

Terms of Service You Agree to by clicking ‘Add to Cart

SERVICE CONTRACT COMPREHENSIVE COVERAGE

This document sets forth the entire Contract between the Service Contract Administrator hereinafter referred to as We, Us and Our, and, the Purchaser as You and Your. No representation, promise or condition herein shall modify these terms. Service Net Warranty, LLC ("Service Net") is contractually obligated to You to provide service under this Contract where in accordance with, and as allowed by state law. If this Contract is purchased in Florida or Oklahoma, Service Net Solutions of Florida, LLCis contractually obligated to You to provide service under this contract.

1.What Is Covered. We will furnish labor, parts, and/or replacement equipment (or pay for same) necessary to repair operational or mechanical breakdowns of the product specified in this Contract, provided such service is necessitated by product failure during normal usage. The product specified and covered includes only equipment as originally configured and charged for in this Contract. Coverage also applies to the parts and accessories that are necessary to the covered product's functionality, but does not apply to accessories that are used in conjunction with or to enhance the performance of the covered product. The maximum liability owed to You under this Contract will be the full retail cost of Your Product minus the sales tax. In the event We (I) replace the Product with a Product with equivalent specifications or (II) reimburse You for the current market value of the Product with equivalent specifications or (III) reimburse You for the retail amount of the Product, less claims made, minus sales tax, We shall have satisfied all obligations owed under this contract. Power Surge and Spike: This service plan protects against operational failure of a covered product if a failure occurs while connected to a surge protector approved by the Underwriter's Laboratory. Your surge protector may be collected by the Administrator for examination.

2.TO OBTAIN AUTHORIZATION FOR REPLACEMENT (ON REPLACEMENT CONTRACTS ONLY):
You must obtain authorization prior to the receipt of a replacement Product.
Call the toll free number listed on the reverse side of this Service Contract.
Have this Contract, Your Contract number, and the original Product receipt available.
Instructions on obtaining replacement will be given.
Once authorization is obtained You may be required, at Your expense, to return the Product to Service Net.
This Product is not to be taken to the Retailer.
At Our determination, You will receive a replacement Product of like grade and quality. Technological advances may result in a replacement product with a lower selling price than the original Product. In all cases where a replacement cannot be made, You will receive reimbursement for the original purchase price, excluding sales tax, delivery and installation.
All contractual obligations are considered fulfilled upon Product replacement, reimbursement or Contract term expiration.
We reserve the right to replace the Product with a remanufactured or refurbished Product.
The replacement Product will be mailed to You at no cost.

3.DEDUCTIBLE. No deductible applies to this Contract.

4.IMPORTANT NOTE. Repairs recommended by the repairing facility not necessitated by mechanical breakdown are not covered unless specifically authorized by Us. We reserve the right to inspect the items to be covered, or the items covered, as the case may be, prior to coverage or during the coverage period. Model number, serial number and original date of purchase of all items to be covered must be provided to execute application for service. If You request a service call for a non-covered repair, You will be responsible for all osts associated with the repair. In the event You are unable to meet the servicer, You must call to cancel the appointment in advance of the agreed upon time of service. You may be responsible for paying the second trip charge for the subsequent rescheduled repair. If the product is found to be performing to the manufacturer?s specifications, it will be returned to You. This contract must be paid in full prior to services being rendered.

5.TIME FOR SERVICE. Service will be performed during the hours of 8:00 a.m. to 5:00 p.m. local time Monday through Friday, excluding holidays. Any additional costs above the service providers authorized hourly rate (premium or overtime charges) or after hours service will be at Your expense with exception of health related or severe weather related emergencies.

6.PLACE OF SERVICE. Service will be provided by a manufacturer authorized service center, or the Dealer named in this Contract. After We authorize Your claim, We will arrange for service and We will cover the reasonable parts and labor costs that We authorize. You may be asked to provide proof of purchase as a condition for receiving service under this Service Contract. Your original purchase receipt should be kept with this service Contract in a safe place. (a) On-site service will be provided for Major Appliances and televisions greater than 42 screen size. All televisions (LCD, Plasma, Projection) with a screen size between 19 and 42 may be serviced either on-site or by depot repair, at Our discretion. If depot service is required, the cost to transport and/or ship the Product for service will be paid by Us. On-site service, if applicable, will be provided when Your residence is located within fifty (50) miles of an authorized service provider. If You are entitled to on-site service but due to environmental and/or technical requirements, certain repairs can not be completed in Your residence, or if You are located more than fifty (50) miles from the nearest authorized provider, the cost to transport and/or ship the Product for service will be paid by Us. On-site service where applicable requires clear, complete and easy access to the product by the authorized service provider and does not include removal or re-installation of an installed product. It is possible that certain on-site repairs will not be completed on-site, but will require that the product or parts of the product, at the servicer's discretion be removed for shop diagnosis and/or repair and then returned. (b) All other Product categories are covered for carry-in or depot service.

7.PARTS AND SUBCONTRACTING. Parts used to repair equipment may either be new or refurbished at Our sole option. Service may be performed by subcontractors.

8.UNAVAILABILITY OF FUNCTIONAL PARTS OR TECHNICAL INFORMATION. If We determine that We are unable to repair Your Product due to the unavailability of functional parts, service or technical information, the total liability owed to You under this Contract will be the lesser of (I) the current market value of a Product with equivalent specifications or (II) the retail price paid for Your Product minus sales tax and claims paid, in lieu of service repairs or replacement of the Product with equivalent specifications. In all cases where parts or technical information are on extended backorder for a minimum of sixty (60) calendar days, We will determine if a replacement or reimbursement will be made. All contractual obligations are fulfilled, in lieu of repairs, upon Product replacement, reimbursement or Contract term expiration. Technological advances may result in a replacement Product with a lower selling price than the original Product. If We replace the Product or buyout the Contract, the covered Product becomes Our property and We may, at Our discretion, require the Product to be returned to Us (or Our designee) at Our expense.

9.RENEWABILITY. This Contract is renewable at Our sole discretion.

10.LIMITATIONS OF COVERAGE. This Contract Does Not Cover: A. Any equipment located outside the United States. B. Service required as a result of any alteration of the equipment, or repairs made by anyone other than a participating servicing dealer, an authorized service provider, its agents, distributors, contractors or licensees, or the use of supplies other than those recommended by the manufacturer. C. Damage or other equipment failure due to causes beyond our control including, but not limited to, repairs necessary due to operator negligence, the failure to maintain the equipment according to the owner?s manual instructions, abuse, vandalism, theft, fire, flood, wind, freezing, power failure, inadequate power supply, unusual atmospheric conditions, or acts of war or acts of God. D. Service necessary because of improper storage, improper ventilation, including failure to place the equipment in an area that complies with the manufacturer‘s published space or environmental requirements. Misuse, abuse and any utilization of equipment that is inconsistent with either the design of the equipment or the way the manufacturer intended the equipment to be used, including cases in which the manufacturer of the equipment would not honor any warranty. E. Any utilization of equipment that is inconsistent with either the design of the equipment or the way the manufacturer intended the equipment to be used. Any installation that prevents normal service. Any and all cases in which the manufacturer of the equipment would not honor any warranty regarding the equipment. F. Equipment used commercially or in a commercial setting. An industrial or commercial setting is defined as anything other than a single family dwelling. Single family dwellings include: Houses, Townhouses, Modular Housing, Condominiums, Duplexes, and Apartments. Equipment used in recreational vehicles is not covered. G. Cosmetic damage such as, but not limited to scratches, dents, rust, stains. Expendable or lost items, such as, but not limited to ear buds or head phones. H. Consumable items are defined as any part that is considered consumable by the manufacturer and/ or any item that is designed to be consumed (wear out) during the life of the Product, regardless if it is consumer replaceable or not. Consumable items include, but are not limited to For Consumer Electronics: light bulbs, lamps (unless purchased as additional coverage), and batteries. For Printers, Copiers, and Multifunctional Equipment: ink, fuser, roller kits, maintenance kits, paper trays, and any toner/cartridge. For all Products: Telephone or other lines connecting to the equipment. I. In-warranty parts not provided or shipped by the manufacturer. Operational or mechanical failure covered by manufacturer?s warranty, manufacturer?s recall, improper construction, or factory bulletins, (regardless of whether or not the manufacturer is doing business as an ongoing enterprise). Defects in the equipment due to the manufacturer?s error or improper construction of the equipment. J. Any software, including but not limited to, application programs, network programs, upgrades, formatting of any kind, databases, files, drivers, source code, object code or proprietary data, or any support, configuration, installation or reinstallation of any software or data. K. Normal, periodic or preventative maintenance, customer education and cleanings. L. Consequential damages as a result of malfunctioning of or damage to an operating part of the covered equipment or damages as a result of any repairs or replacements under this agreement. Damages caused by delays in rendering service or loss of use during the period that the product is at the authorized service center or otherwise awaiting parts are not covered. M. Loss or damage as a result of violation of existing federal, state and municipal codes including repairs to products not complying with said codes. N. Pre-existing conditions (incurred prior to the effective date of coverage), and known to You. O. Equipment where the serial plate attached to the equipment is removed, defaced or made illegible. P. Markings or retained images on the glass panel resulting from viewing fixed images (including, among other things, non-expanded standard 4:3 pictures on wide screen TVs, or onscreen data in a stationary and fixed location). Damaged or defective LCD screens when the failure is caused by abuse or is otherwise excluded herein. All display products that are used in an application that requires continuous and/or business operation. Q. Damage resulting from unauthorized repair; software virus; improper electrical wiring and connections; damage caused during delivery, improper installation, or setup, user facilitated minor adjustments and settings outlined in the product?s owners manual, external antenna or local reception problems, inaccessible products or parts, negligence, misuse or abuse whether willful or not. R. Payment for subsequent service calls which result in "no failure found" diagnosis. Non failure problems including but not limited to noises or squeaks. Subsequent trip charges may need to be paid by You if a second "no failure found" diagnosis is determined based on the same problem. S. Broadcast grade models are not covered by this program. Repair of resolution (pixels) failure must match the factory minimum standards before an authorized repair occurs. T. Equipment sold without a manufacturer?s warranty, sold "as is" or sold as refurbished Products or is located in a rental property. U. De-installation, removal, or reinstallation of any equipment. V. Any cost recoverable under any other warranty, guarantee, or under an insurance policy (in such case, this Contract will cover any applicable deductible). W.Transit or delivery damage, damage caused by packing, unpacking, assembly, installation, or removal. Short circuit, loss of use, parts or labor covered under the manufacturer?s warranty, lack of maintenance, bodily injury, pre-existing conditions, manufacturer?s recall, periodic checkups or maintenance. We will not pay for adjustments or repairs required because of conditions at your location. X. Electronics and PC equipment over 5 years of age.

11.NO LEMON GUARANTEE. During the term of this Contract, when three service repairs, with three separate claim numbers, have been completed on the same part, and that same part requires repair under a fourth claim number, as determined by Us, Your Product will be replaced with a Product of like grade and quality by Us, not to exceed the original retail purchase price. In the event a comparable replacement cannot be located, a buyout, not to exceed the original retail purchase price, will be provided. This does not include repairs necessary during the manufacturer?s warranty period, rework/ callback service required after initial service, during the warranty of work period provided by the Service Company, or previous service Contract terms. Once you have received Your Product replacement or buyout all contractual obligations under this Contract have been fulfilled.

12.CANCELLATION AND REFUND. You may cancel this contract at any time for any reason. If You cancel this Contract within sixty (60) days of the date purchased You will receive a refund of the full purchase price less any claims. If You cancel this Contract thereafter, You will be refunded the remaining days of coverage on a monthly prorated basis, less costs for service performed (if applicable). No refund will be issued if the prorated refund amount is less than or equal to $5.00. We, at Our sole option, may cancel this Service Contract due to non-payment. If We cancel this Service Contract due to non-payment, You will not receive a refund. Neither You nor the Dealer nor We are obligated to renew this Contract beyond the current term.

13.CLAIMS LIMITATION. The total claims limitation under this Contract is the retail price paid for Your Product minus sales tax, claims paid, delivery and installation. During the term of the Contract We may elect, at Our option, to buyout the Contract for the original purchase price of the covered Product less claims paid, less sales tax, delivery and installation, or replace the Product with a comparable Product. In the event We reimburse You or replace the Product We shall have satisfied all obligations owed under this Contract.

14.BUYOUT. We may elect, at Our option, to buyout the Contract during the coverage term for the lesser of (I) current market value of a Product with equivalent specifications or (II) retail price paid for Your Product minus sales tax and claims paid. When determining the current market value of a Product of equivalent specifications a fair analysis is completed using current manufacturers? and distributors? pricing on comparable products. All contractual obligations are considered fulfilled upon buyout of the Product. You have up to forty-five (45) days from the date of authorization to complete your product buyout transaction. Technological advances may result in a replacement product with a lower selling price than the original Product. If We buyout the contract, the covered product becomes property of Service Net and We may, at Our discretion, require the product to be returned to Us (or our designee) at Our expense.

15.STATE VARIATIONS. Certain states have specific conditions; conditions listed on the front of this form apply to You.

16.TRANSFERABILITY. You may transfer this Agreement to any person by sending written notice to: Service Net, P.O. Box 1411, Jeffersonville, IN 47131-1411.

17.NOVATION. If Service Net assigns another insurance carrier with an "AM Best" industry rating of A- or better under this Contract directly or indirectly, such new insurance carrier will carry the liability under this Contract.

18.RIGHT TO RECOVER FROM OTHERS. If we make any payment, we are entitled to recover what we paid from other parties. By accepting settlement of a claim, You transfer to us your right to recovery against any other party.

19.COVERAGE AND TERM. This is not an insurance policy. As the Administrator, We will assist You in understanding Your warranty and coverage benefits from the day You purchase Your Plan. If Your Product needs repair for operational or mechanical failure, You are required to call the toll free number listed on the front of this Contract or submit Your claim in writing to Service Net, 650 Missouri Ave., Jeffersonville, IN 47130. With any correspondence, please provide Your daytime phone number and claim number if applicable. If We fail to pay or provide service on a claim within 30 days after proof of loss has been filed, or in the event We are no longer a going concern, please enclose a copy of Your plan when sending correspondence to the Insurer. The expiration date and price of this Contract are listed on the face of this Contract. There are some limitations of coverage. You should review the limitations of coverage paragraph for details. This Plan is secured by a contractual liability or reimbursement insurance policy provided by either Illinois National Insurance Company or New Hampshire Insurance Company Inc., 175 Water Street, 20th Floor, New York, NY 10038. Telephone 1-800-250-3819. If, within sixty (60) days, we have not paid a covered claim, provided you with a refund or you are otherwise dissatisfied, you may make a claim directly to the insurance company.

20.ENTIRE CONTRACT. This is the entire Contract and no other oral modifications are valid.

21.LIMITATION OF LIABILITY. THE DEALER/RETAILER, SERVICE SAVER, INCORPORATED SERVICE NET, THEIR AGENTS, CONTRACTORS OR LICENSEES WILL NOT UNDER ANY CIRCUMSTANCES BE LIABLE FOR ANY INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING, BUT NOT LIMITED TO, PROPERTY DAMAGE, LOST TIME, LOST DATA RESULTING FROM THE BREAKDOWN OR FAILURE OF ANY EQUIPMENT OR FROM DELAYS IN SERVICING OR THE INABILITY TO RENDER SERVICE ON ANY COVERED EQUIPMENT. EXCLUSION IS MADE OF ANY IMPLIED WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE. THERE ARE NO EXPRESS OR IMPLIED WARRANTIES MADE HEREIN. If You have any questions, require customer service, or wish to report a claim, please contact: Service Net, 650 Missouri Ave., Jeffersonville, IN 47130