Moving Forward By Giving Back
Panasonic’s management philosophy of “contribution to society” has always extended beyond products and services that improve the quality of our customers’ lives, to encompass community outreach initiatives in the form of strategic partnerships with not-for-profit organizations, cash and product donations to worthy causes, and formalized programs for employee volunteers to donate their time and effort to the local community.
In 1989, Panasonic Corporation of North America established a formal corporate contributions outreach program to determine annual levels for spending, targeted categories for support, and to provide structured opportunities for employee volunteer participation.
"A company is a public institution.
Hence, it exists for the society, is supported by the society, and has to walk hand in hand with the society."
– Konosuke Matsushita
Kid Witness News: Overview
Kid Witness News (KWN) is a hands-on video education program with an emphasis on team-centered learning that encourages students to develop valuable cognitive, communication and organizational skills through the use of state-of-the-art, high definition video technology. Panasonic provides students (grades 4-12; age 18 and under) with the latest digital equipment so that they can communicate stories that are important to them and their communities. These include such issues as the environment, peer pressure and drug prevention just to name a few. Through the production of videos, students are able to share "The World Through Their Eyes".
Creative Design Challenge
Established in 1991, the Creative Design Challenge is a premier science and technology competition where the engineering and technical skills of NJ high school students are put to the test. In recognition of their hard work, winning teams are awarded special category prizes, as well as scholarships to be used exclusively for college expenses.
Panasonic's long-term partner in this program is the New Jersey Institute of technology (NJIT). While the majority of program funding comes from Panasonic, NJIT makes significant contributions to this outreach event. Three student interns develop the Challenge, while NJIT staff score the written reports, as well as provide judges for the performance and oral presentations of the Challenge. NJIT also lends its prestige as a top engineering university.