Panasonic Announces ÔRA

A platform to create managed experiences for smart home and smart buildings

Panasonic announced today at CES 2016 a flexible software platform called ÔRA. The average American household has more than 100 endpoints that can be connected to the Internet. ÔRA enables integration of it all into smart living experiences. 

“Panasonic defines the Smart Home as one that has lighting, heating, cameras, motion sensors, and smart appliances all tied to one, powerful software platform that enables customized managed experiences,” said Panasonic President Julie Bauer. “Our new Smart Home innovation ÔRA is a platform capable of integrating them all – regardless of their own operating system – into a smart living experience you can operate on a mobile device from anywhere in the world.”

The cornerstone of the ÔRA platform will draw from Panasonic’s extensive heritage in consumer products and integrate lifestyle learning technologies that Panasonic consumers all over the globe value. Rather than rely solely on the consumer to manually engage, the platform will marry lifestyle learning with geo presence creating an order of magnitude in ease of use and delight using automation. 

Technology has dramatically changed how consumers interact with their environment and an ÔRA managed experience enables a safer, more entertaining, enjoyable and energy efficient environment. The software platform assists our business partners to create innovative smart living experiences that are closely aligned with consumer lifestyles and usher in an unprecedented era in living a better life. 

At home, work, play or on the go, we’re committed to engineering new ways to make good on our promise - A Better Life, A Better World.  

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at

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