Panasonic Automotive Unveils OneConnect (SM), the First-Ever Vehicle-Centric Marketing and Content Delivery Platform to Connect Drivers Directly with the Brands they Trust
New level of personalized message delivery and analytics launched and integrated with Personal Radio by AUPEO! ®
Panasonic Automotive debuted OneConnectSM, its most innovative content delivery platform to date, at CES 2016 today. OneConnect, the platform that Panasonic’s Personal Radio by AUPEO! content service is built upon, now features a new preferred brand loyalty actions service that allows car companies and other brands to directly communicate with drivers and provide them with relevant content and contextual information.
At last year’s CES, Panasonic introduced Personal Radio by AUPEO!, a service that lets consumers easily listen to their favorite on-board and off-board music mixed with an individually personalized selection of news and sports from local and global sources. By extending the OneConnect platform, Panasonic Automotive adds an even more sophisticated level of interaction by seamlessly integrating relevant messages to the driver.
OneConnect is available to auto manufacturers to add as an audio integration feature that allows them to connect with drivers through their infotainment systems. For example, notifications on software updates, service reminders and other messages can be seamlessly integrated into vehicle audio at convenient and unobtrusive times for the driver.
The effectiveness of the audio message clips is measured through actions that, for example, enable the driver to more easily initiate phone calls, schedule software updates and set reminders, making the OneConnect platform an end-to-end solution from content authoring to analytics.
“This is the future of OEM communication with their customers,” said David Taylor, chief executive officer and managing director of Aupeo, GmbH. “The vehicle remains the number one listening location for most consumers, and now, for the first time ever, brands can send targeted information directly to an engaged audience.”
Additionally, drivers will be able to sign up for updates from other brands to receive real-time information. For example, at their request, OneConnect can update a driver on flight information or a special offer from a business that they are near.
“This is one more giant step in adding a personalized level of service and usefulness to the in-vehicle customer experience,” Taylor added. “OneConnect provides auto manufacturers with a direct communication channel to their customers, and drivers receive important, relevant information audibly and visibly right when they need it.”
Personal Radio by AUPEO! is currently available on more than five million vehicles globally, covering 20 brands including Ford, VW, Mercedes, Audi, BMW, Toyota, Jaguar and Land Rover. Personal Radio by AUPEO! has also been enhanced and includes these key features:
• Mixed radio stations that combine music and talk content to create a single personalized driver-friendly audio feed;
• On-demand and personalized news, weather, traffic and sports; and
• Automotive grade quality of service features including advanced bandwidth optimization that allows the user to mix their own music into stations to reduce data plan costs
The platform allows auto manufacturers to create their own user experiences and user interface designs for all on-board and connected audio content to meet their brand needs and best practices. With the addition of CRM capability to the OneConnect platform, manufacturers can now also tailor customer service options to individually connect with, understand, and engage their drivers.
The OneConnect platform is currently in production and in market with more than 20 brands.
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Based in Berlin, Aupeo GmbH, a wholly-owned subsidiary of Panasonic Corporation of North America, provides connected service solutions for the automotive industry. Aupeo Gmbh created the all-inclusive OneConnect by Panasonic, a B2B content delivery and brand marketing platform that seamlessly integrates in-vehicle audio experiences into any vehicle. These white label customizable experiences focus on enhancing the car company’s brand relationship and after sales monetization through tailored vehicle alerts and preferred brand notices integrated with on-board and off-board music, live news, sports, weather and traffic.
Aupeo GmbH was founded in 2008, the AUPEO! service launched in November the same year and was acquired by Panasonic Corp of North America in 2013. As a connected service solutions provider for the automotive industry, Aupeo GmbH works closely with Panasonic Automotive Systems Company of America, a leading global supplier of automotive infotainment systems and a division company of Panasonic Corporation of North America.
About Panasonic Automotive Systems Company of America
Panasonic Automotive Systems Company of America is a division company of Panasonic Corporation of North America and a leading global supplier of automotive infotainment and connectivity system solutions. Panasonic Automotive Systems Company of America acts as the North American affiliate of Panasonic Corp.’s Automotive & Industrial Systems Company, which coordinates global automotive and industrial systems and components operations. Panasonic Automotive is headquartered in Peachtree City, Georgia, and with sales, marketing and engineering operations in Farmington Hills, Mich. For more information on Panasonic Automotive, please visit: http://us.panasonic.com/automotive.
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at us.panasonic.com/news.
OneConnect and AUPEO!, are the trade and/or service marks of Aupeo, GmbH, all rights reserved. Panasonic is the registered trademark of Panasonic Corporation. Any other trade and/or service marks used herein are the property of their respective owners.
Georgienne Kirsten (Panasonic Automotive)