Panasonic Announces New Premium Men's Electric Shaver

The new ARC 5-Blade Series is designed with innovative features, including a SkinComfort Foil™ System, to deliver an enhanced shaving experience

Panasonic Consumer Electronics Company today announced the new ARC5 Premium 5-Blade Men’s Electric Shavers at CES 2016.  The new ARC5 features a range of smart features designed to provide a clean, close and comfortable shave. 

The new Panasonic ARC5 Men’s Premium Electric Wet/Dry Shaver with Automatic Premium Cleaning & Charging System (ES-LV9N-S) and the Arc5 Men’s Premium Electric Wet/Dry Shaver (ES-LV6N-S) deliver the most complete men’s grooming experience, utilizing cutting edge technology to enhance the shaving experience for extreme comfort, closeness and efficiency.  

Smart features include a new SkinComfort FoilSystem, which is equipped with five ARC foils that work together to capture and cut even stubborn hair and two skincare rollers to glide smoothly over the skin to help reduce friction for a comfortable shave.  The new 3D Multi-Flex™ Pivoting Head provides multi-dimensional movement, up-and-down, side-to-side and back-and-forth, to trace the individual contours of the face, neck and jaw and stay in close contact with the skin for outstanding closeness and even shaving.  The Hyper-Performance Linear Motor Drive operates at 14,000 CPM (cyclers per minute) to cut through even thick, dense facial hair and Shave Sensor Technology automatically detects beard density and adjusts motor speed for a gentle, more efficient shave.  Finally, a Pop-up Precision Trimmer quickly details mustache or sideburns with ease. 

And, Panasonic has applied the ancient Japanese craft of making exceptionally sharp, strong swords to developing shaver blades and foils of outstandingly high-quality.  The acute 30-degree cutting edge of the shaver’s inner blades cut hair cleanly at the base, for an extremely smooth shave.  And, the hypoallergenic stainless steel provides incredible comfort, even on sensitive skin. 

Both Panasonic shavers operate when wet or dry and offer simple maintenance. The Illuminated Multi LED Display makes it easy to keep track of shave time, battery life, cleaning reminder and more. The ARC5 Men’s Premium Electric Wet/Dry Shaver with Automatic Premium Cleaning & Charging System (ES-LV9N-S) has been designed with a silver, metal body, rubberized handle and ergonomic design for enhanced user comfort.  The included Automatic Premium Cleaning & Charge Station cleans and dries the shaver with the push of a button and also acts a charging station for daily storage when the shaver is not in use.  

The new Arc5 Men’s Premium Electric Wet/Dry Shaver with Automatic Premium Cleaning & Charging System (MSRP $399.99) and the new Arc5 Men’s Premium Electric Wet/Dry Shaver (MSRP $349.99) are now available for purchase on   

For more information about Panasonic products, visit and the Panasonic website at

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including 4K Ultra HD Smart TVs, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Men’s Grooming products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ.  It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. 
Editorial Contacts
Lori Chiazzo (Panasonic)                   201-392-4178
Suzanne Raouf (Cohn & Wolfe)        212-798-9759