Atlanta Braves Select Panasonic to Provide Advanced Technology for SunTrust Park and The Battery Atlanta
Panasonic to provide state of the art integrated LED solutions, high-tech security systems and eco and sustainability systems
Panasonic Enterprise Solutions Company, a leader in implementing advanced technology solutions serving sports, entertainment and retail industries, has been chosen by the Atlanta Braves to partner on SunTrust Park, their new 41,000 seat ballpark, and The Battery Atlanta, their adjacent mixed-use community. This includes providing state of the art technology in three areas: LED solutions, security and eco and sustainability.
“We’re thrilled to partner with Panasonic, an industry leader with expertise in the latest sports and entertainment technologies with a proven track record in skillfully managing large, multifaceted corporate projects,” said Mike Plant, Executive Vice President of Business Operations for the Braves. “Panasonic’s ability to design and run networked LED digital displays will help us raise the bar on creating unique, in-game experiences with engaging multimedia content, making SunTrust Park the most entertaining and technologically advanced ballpark. Their ability to provide security and eco solutions will make the park one of the safest and most environmentally friendly venues of its kind.”
Panasonic will design, install and maintain a high-end, comprehensive large LED scoreboard display, ribbon fascia, digital signage, and video monitors throughout the park and adjacent spaces. Security cameras and security video management system, Video Insights, will also be installed, which will be managed by Panasonic. The final facet of the program will be an eco and sustainability plan for the complex.
SunTrust Park is the cornerstone of the mixed-use development project, The Battery Atlanta, headed by the Braves, one of the largest of its kind in the country. It also represents a major paradigm shift where the sports team is the developer and the process is strongly driven by data, analytics and location of the team’s fan base. The enormous 90-acre sports and live entertainment complex will be open year-round and include an open plaza area, retailers, restaurants, major corporate offices, a luxury hotel and residences.
“Panasonic is honored to be chosen by the Atlanta Braves as their partner for a project of such magnitude that so dramatically transforms the fan experience,” said Jim Doyle, President of Panasonic Enterprise Solutions Company. “The Braves’ vision to use their new ballpark as the hub that connects to a larger community, uniting sports and entertainment with commercial and residential, is revolutionary and a real game-changer. Panasonic looks forward to delivering the types of cutting-edge technology solutions that will provide fans, sponsors, future residents and businesses with first-class lifestyle experiences.”
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at us.panasonic.com/news.
About Panasonic Enterprise Solutions Company / Audio-Visual Solutions
Panasonic Enterprise Solutions Company, a division of Panasonic Corporation of North America, designs, installs and services large-scale Audio-Visual technology solutions for the enterprise market. Panasonic Enterprise Solutions serves customers across a wide range of industries with customized applications using cutting-edge technologies, experience in managing large-scale, complex corporate projects and dedicated onsite support services. The Audio-Visual Solutions team is a recognized industry leader in high-end digital display solutions that create unique fan experiences, installing and networking some of the largest high-definition LED video boards in the world at many famous sports and entertainment venues, including Texas Motor Speedway, Churchill Downs, Ohio State University, LA Live, Indianapolis Motor Speedway, Nasdaq Market Site Tower, Charlotte Motor Speedway and Lincoln Financial Field, home to the Philadelphia Eagles of the National Football League. Learn more about Panasonic at us.panasonic.com/news
About Atlanta Braves
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 15 division championships, five National League pennants, and a World Series title. Atlanta Braves games are telecast on Fox Sports South and Fox Sports Southeast. Radio broadcasts can be heard in Atlanta on 680 the Fan (AM), WYAY-FM (106.7) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and twitter.com/braves.
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