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Panasonic Introduces New i-PRO ULTRA 360 Dome Cameras;

First Panasonic Surveillance Camera Built on Advanced 4K ULTRA HD Engine


Indoor and Outdoor Vandal Resistant Cameras Deliver Ultra High Resolution Images and Advanced Analytics for Improving Business Intelligence

ATLANTA, GA (September 29, 2014) – Building on its reputation as a global leader in imaging technologies that deliver unmatched performance and reliability, Panasonic System Communications Company of North America today announced its new i-PRO ULTRA 360 panoramic indoor (WV-SFV480) and outdoor (WV-SFN481) cameras that offer ultra high resolution, ultra sensitivity, ultra intelligence and ultra toughness.

Built on Panasonic’s new, ground-breaking 12 megapixel 4K ULTRA HD engine, the ULTRA 360 cameras produce a 9MP 3K x 3K Fisheye image at 15fps and a 4MP Fisheye image at 30fps for incredibly high resolution at standard frame rates. The cameras’ new ½" 12MP image sensor delivers high-sensitivity in color at less than 0.4 lux for sharp images in color and black-and-white and in the event the IR cut filter is removed to gain higher sensitivity under low-light, the Super Chroma Compensation (SCC) feature preserves full color rendition.  Further, a new Auto Back Focus (ABF) structure designed specifically for the cameras’ single focus lens ensures both models automatically achieve optimal focus in day or night environments while helping to streamline installation.

“These ULTRA 360 cameras are built on a newly-developed 4K ULTRA HD imaging engine and are the first in a series of 4K video surveillance cameras coming from Panasonic,” said Charlie Hare, Panasonic’s National Category Manager, Security and Mobile Video Solutions. “We choose to implement 4K on 360° platform first because the high resolution images produced are particularly advantageous in this type of camera, delivering substantially more picture detail across the broad field of view offered in the panoramic format. And the cameras’ new analytics functions will help businesses such as retail stores improve their operations.”

The ULTRA 360 cameras newly developed Heat Map type analytic capabilities can aggregate a history of movement in a scene and also indicate dwell time in an easy to understand color overlay.  Additional analytics include a 12-virtual-line, bi-directional “people counting” function to assist in quantifying activity in a scene. These new analytics are ideal for generating insight into floor behavior in retail environments to track people movement in public spaces. 

Like all i-Pro cameras, the Ultra 360 cameras’ on-board processor generates image corrected video in multiple display formats and has the ability to encode up to four H.264 streams simultaneously and offers JPEG modes for maximum flexibility.

In addition, the ULTRA 360 cameras feature edge-ready recording with a single SDXC memory card slot, offering flexible record modes including alarm-recording and backup-recording in the event of a network failure. 

Featuring an ultra tough, anti-shock vandal resistant chassis that meets IP66 standards for dust and water resistance and EN 50155 compliant for on-vehicle applications, the ULTRA 360 cameras are ready for installation in vehicles such as buses and trains. 

Panasonic’s entire portfolio of security solutions for businesses, schools, healthcare facilities, government and transit organizations, will be showcased at booth 510 at the ASIS International Seminar and Exhibits, September 29-October 2, 2014 in Atlanta, Georgia.

Pricing and Availability

The WV-SFV481 and WV-SFN481 will be available in December through authorized Panasonic resellers.

To learn more about Panasonic’s new ULTRA 360 fixed dome cameras and 4K imaging engine please visit

Panasonic Solutions for Business

Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use.  The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.  In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ.  Learn more about Panasonic at