FOR IMMEDIATE RELEASE
Pat Lamb 518.727.4933 firstname.lastname@example.org
INDIANAPOLIS’ FAITH CHURCH BROADENS SCOPE OF VIDEO PROJECTS
WITH PANASONIC’S AJ-PX270 P2 HD CAMCORDER
NEWARK, NJ (September 24, 2014) – Faith Church (Indianapolis, IN), a 50-year old nondenominational congregation with evangelical ties, recently made its first purchase of a professional video camcorder, Panasonic’s AJ-PX270 P2 HD handheld.
Having used the PX270 for only two months, the church is already expanding its video mandate to include live feeds to overflow crowds, as well as recording sermons and shooting promotional materials and sermon openers. The PX270 is also being utilized to document baptisms and baby dedications for congregation members.
Video promos touting upcoming events are placed on the church’s web site (www.faithliveitout.org) and are also shown on two permanent screens in the sanctuary during the two weekly Sunday worship services. Pastors’ sermons are likewise placed on the web site for residual viewing.
“We chose the PX270 based on its versatility,” said Brittany Christian, A/V Production Engineer. “The camcorder’s 22x zoom lens affords us the flexibility of shooting long distance from a fixed position in the back of the sanctuary, as we do during Sunday services, or shooting shorter range for our promotional videos.”
“The PX270’s sophisticated image handling, such as its seven-mode gamma selection, gives us a lot of color correction options,” she continued. “This is especially valuable given the varying lighting conditions in the sanctuary, which can range from full bright, to stage lights with colors, to Christmas Eve services where the only illumination is candlelight.”
“We like the two, separated XLR audio inputs,” Christian noted. “During Sunday services, we’re using a shotgun mic on the front, and taking a line in from an audio console on the rear. When shooting promos, we also have the option to connect a wireless mic.”
While Christian often operates the PX270, she also employs volunteer shooters who, she said, quickly grasped camera operations. She typically shoots AVC-Intra100/720p and edits in Adobe Premiere.
For more information about the Faith Church, visit www.faithliveitout.org.
About the AJ-HPX270
The AJ-PX270, Panasonic’s first P2 HD handheld camcorder with AVC-ULTRA recording, combines the high quality and incredible efficiency of low bit rate recording and the flexibility of 3G/4G/LTE wireless mobility. The five-pound PX270 provides all the key functionality of Panasonic’s high-end, shoulder-mount camcorder, and features newly-developed high-sensitivity, low-noise 1/3” 3-MOS imagers to produce stunning pictures, even in low light conditions.
With its innovative AVC-ULTRA codec, the PX270 features a wide range of recording modes, including high-quality 100Mbps AVC-Intra100, as well as optional 200 Mbps AVC-Intra200. For applications where file size is critical, the camcorder incorporates a choice of AVC-LongG quality levels; for high-speed file exchange, the PX270’s high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing,
Panasonic Solutions for Business
Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.
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About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic atwww.panasonic.com.
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