For Release on September 15,2014  12:00 GMT/ 8:00am New York

 

New Micro Four Thirds Digital Interchangeable Telephoto Zoom Lens

LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100)

Featuring Ultra Compact Size in Stylish Design with a Retractable Structure

 

NEWARK, NJ (September 15, 2014) - Panasonic is proud to introduce a new digital interchangeable telephoto zoom lens, the LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. (H-FS35100) based on the Micro Four Thirds system standard. Achieving high picture quality, the new LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. designed in stunningly compact metallic profile with retractable structure despite a lens with this versatile focal distance of 35-100 mm (Equivalent to 70-200 mm on a 35mm camera). It is useful in shooting images including portrait or close-ups with impressively defocused background taking advantage of its high portability. The lens will be available in mid November at www.shop.panasonic.com and valued channel partners.

 

Comprised of 12 lenses in 9 groups, the lens system realizes uniform descriptiveness with its excellent contrast from the center to the corners, equal brightness at entire zoom range and high resolution. Notably, 2 ED (Ultra Extra-Low Dispersion) lenses minimize chromatic aberration. An aspherical lens helps achieve high optical performance while allowing dramatic downsizing of the lens unit.

The MEGA O.I.S. (Optical Image Stabilizer) effectively compensates for vibration making it easy to capture images clearly even if they are shot with small aperture.

It incorporates a superior inner focus system which enables excellent resolution and contrast from full life-size magnification to infinity. The inclusion of stepping motor makes the focusing action smooth and silent for use in both photo and video recording. When mounted on the Digital Single Lens Mirrorless (DSLM) cameras of LUMIX G, users can take advantage of the high-speed, high-precision Contrast AF system.

Seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings. The new LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. lens also features a highly reliable metal mount, and uses multi-coated lens elements that minimize ghosts and flare to further enhance its optical performance.

The LUMIX G VARIO 35-100mm / F4.0-5.6 ASPH. / MEGA O.I.S. in either silver or black color matches the LUMIX Digital Single Lens Mirrorless (DSLM) cameras, especially the new DMC-GM5 or DMC-GM1.

 

 

To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit www.shop.panasonic.com and www.lumixlounge.com.  You can also follow Panasonic on Twitter (@PanasonicUSA) and Facebook.

 

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report.To learn more about our products, visit www.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

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Editorial Contacts

Dan Unger (Media Relations)                  201-392-4571     dan.unger@us.panasonic.com

Alyssa Hershfield (Cohn & Wolfe)          212-798-9527     alyssa.hershfield@cohnwolfe.com