For Release on September 15, 2014  12:00 GMT/ 8:00am New York

 

New Micro Four Thirds Digital Interchangeable Single Focal Length Lens

LUMIX G 14mm / F2.5 II ASPH. (H-H014A)

Featuring Compact, High Quality Design for Stylish GM Series Cameras

 

NEWARK, NJ (September 15, 2014) - Panasonic is proud to announce a new digital interchangeable single focal length lens, the LUMIX G 14mm / F2.5 II ASPH. (H-H014A) based on the Micro Four Thirds system standard.  Offered in black and silver, the new LUMIX G 14mm / F2.5 II ASPH. matches the GM series of LUMIX Digital Single Lens Mirrorless (DSLM) cameras – the new DMC-GM5 or DMC-GM1. The lens will be available at www.shop.panasonic.com and valued channel partners in mid November.

 

The LUMIX G 14mm / F2.5 II ASPH. features a 14mm (35mm camera equivalent: 28mm) wide angle and F2.5 high speed with sharp, high contrast image rendering. Taking advantage of the wide angle of view and deep depth of field, the compact LUMIX G 14mm / F2.5 II ASPH. offers excellent performance for shooting not only landscapes but also general photography.

 

Comprised of 6 lenses in 5 groups including 3 aspherical lenses, the lens system achieves both compactness with short overall length of apprpx.20.5mm and high optical performance. It also excels in shooting subjects with components of straight line including architecture thanks to the minimized distortion. It incorporates a superior inner focus system which enables excellent resolution and contrast from full life-size magnification to infinity. The inclusion of a stepping motor makes the focusing action smooth and silent for use in both photo and video recording to be classified as a LUMIX HD Lens. When mounted on the Digital Single Lens Mirrorless (DSLM) cameras of LUMIX G, users can take advantage of the high-speed, high-precision Contrast AF system.

Seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings. Highly reliable metal mount assures durability for active use, and uses multi-coated lens elements that minimize ghosts and flare to further enhance its shooting performance.

 

To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit www.shop.panasonic.com and www.lumixlounge.com.  You can also follow Panasonic on Twitter (@PanasonicUSA) and Facebook.

 

 

 

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report.To learn more about our products, visit www.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

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Editorial Contacts

Dan Unger (Media Relations)                  201-392-4571     dan.unger@us.panasonic.com

Alyssa Hershfield (Cohn & Wolfe)          212-798-9527     alyssa.hershfield@cohnwolfe.com