FOR IMMEDIATE RELEASE
Pat Lamb 518.727.4933 firstname.lastname@example.org
Mary Kae Marinac 978.685.3136 email@example.com
PANASONIC, AFRAME COLLABORATION DELIVERS
A MEDIA-LESS CLOUD-BASED WORKFLOW
AJ-PX5000G and Handheld AJ-PX270 Camcorders Upload Files Directly to Customers’ Aframe Accounts: No Computer Required
LAS VEGAS, NV (April 7, 2014)—Panasonic has unveiled its plans to expand its network transmission function for the AJ-PX5000G 2/3” shoulder-mount and new AJ-PX270 handheld camcorders, both with native AVC-ULTRA recording, in partnership with cloud video platform provider Aframe. These innovative cameras will be enabled with both wired and wireless LAN connectivity as well as 4G to support a cloud-based network workflow. The camcorders can facilitate the work of professionals in both electronic newsgathering and remote production.
Addressing the need for high-speed file exchange, the PX5000G’s and PX270’s high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing, at bit rates from 6 Mbps down to 800kbps. Combining AVC-Proxy with the PX5000G and PX270 camcorders’ wired and wireless upload capabilities means that users can leverage Aframe’s secure cloud video platform for fast delivery back to base and streamlined review and approval via the browser. The workflow allows Aframe customers to upload media into their project directly from the camera, saving time and making it exceptionally easy for professionals to leverage all the benefits of secure cloud storage, collaboration and management of video content.
Once stored in Aframe, files are transcoded to an H.264 viewing copy - allowing the project team to review the content in near-real-time. The in-camera proxies uploaded to Aframe are of such high quality (rivaling that of competitive cameras primary recording formats) that in breaking news scenarios, the media can be used to push the story to air. Within a long-form project, the in-camera proxies can even be used as offline edit media using Aframe’s metadata export and edit integration functionality.
Once the high resolution media is delivered back to the facility from remote locations, editors can relink their sequence for conform and delivery. The high resolution media can also be uploaded to Aframe, where it will synch up with the proxy media uploaded on location - completing the circle on the workflow and ensuring that best quality media is available for repurposed content.
Panasonic has been collaborating with Aframe since NAB 2012, to deliver a full file based media management system, and with the PX5000G and PX270 it will be possible to take advantage of Aframe’s simplicity without even removing the P2 cards from the camera.
For more information about the AJ-PX5000G and AJ-PX270, visit www.panasonic.com/broadcast.
Aframe is a cloud video platform with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip.
Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit www.aframe.com.
Panasonic Solutions for Business
Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North
America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.
All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions.
About Panasonic Corporation of
Panasonic Corporation of
Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2013
Annual “Best Global Green Brands” report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report (http://bit.ly/17ezCDI). As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at www.panasonic.com.
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