News Release

Panasonic Corporation of North America








March 7, 2015 (Chicago, IL) - For 60 years, Panasonic has been creating advanced electric shaver systems equipped with innovative technology. Today, Panasonic Consumer Electronics Company continues that tradition with the introduction of the new LT-series Arc3™ 3-blade Wet/Dry Shavers. Equipped with new features and design innovations including 3D Multi-Flex™ Pivoting Head, the new LT-series have been designed to provide a close, comfortable shave experience. The new shaver series will be available in summer of 2015. The ES-LT7N, ES-LT5N and ES-LT3N Arc3 Wet/Dry Men’s Electric Shavers are equipped with new features including 3D Multi-Flex Pivoting Head which allows smooth, multi-dimensional movement of the shaver head– back and forth; left and right; up and down – for close, continuous contact with the skin and seamless tracing of the contours of the face, neck and jawline.


The new models also feature Panasonic’s Shave Sensor Technology, which detects beard density and automatically adjusts motor speed to provide a gentle, effective shave experience and reduce skin irritation. Sharp nanotech blades are powered by a 13,000 CPM (cycle per minute) linear motor and have been honed to an acute 30-degree angle for a superior cutting performance. Multi-fit Arc Foils follow the contours of the face for more efficient coverage and maximum comfort while shaving. Plus the new LT-series shavers are fully immersible in water, allowing for wet or dry shaving, in the shower, over the sink or even on the go.


Panasonic’s new LT-series Arc3 Men’s Electric Wet/Dry Shavers are now on display at the 2015 International Home & Housewares Show. For additional product information visit


About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranked fifth overall – the highest ranked electronics brand in the report.


To learn more about Panasonic USA’s products, visit Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at




Editorial Contacts

Lori Chiazzo (Panasonic) 201-392-4178