News Release

Panasonic Corporation of North America








March 7, 2015 (CHICAGO, IL) –Panasonic is showcasing three new Wet/Dry Women’s Hair Removal Systems at 2015 International Home & Housewares Show. Designed for a gentle, effective hair removal experience for women the three new models include the ES-ED70 Wet/Dry Shaver and Epilator System, ES-ED50 Wet/Dry Shaver and Epilator System and the ES-EU20 Wet/Dry Shaver and Epilator which will be available in the summer of 2015.


Designed as multi-functional hair removal systems, the Panasonic ES-ED70 and ES-ED50 both include easy-fit attachment heads to personalize and enhance one’s hair removal process. The ES-ED50 features four attachments including shaver head with pop-up trimmer, large epilation head, bikini guard and gentle cap, while the ES-ED70 is equipped with five attachments, adding the sensitive epilator head. Equipped with stainless steel blades and foils, the shaver head with pop-up trimmer is gentle on sensitive skin and offers a quick way for users to shave and detail hair. The large epilation head provides a great alternative to waxing, with 48 dual-speed rotating tweezing discs to gently remove hair at the root and pivoting movement of 60-degrees back and forth to follow the contours of a user’s body. The Panasonic ES-EU20 Wet/Dry Shaver/Epilator features 24 tweezing discs and three head attachments including the epilator head, shaver

head with pop-up trimmer and bikini guard.


The new Panasonic Women’s Wet/Dry Shaver & Epilator Systems will be available in summer of 2015 on and at retailers nationwide. For additional information on Panasonic Beauty products visit


About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranked fifth overall - the highest ranked electronics brand in the report.


To learn more about Panasonic USA’s products, visit Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at



Editorial Contacts

Lori Chiazzo (Panasonic) 201-392-4178