FOR IMMEDIATE RELEASE

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Panasonic to Begin Shipping AJ-PX270, First P2 HD Handheld Camcorder With AVC-ULTRA Recording

 

 

Available in March, New Handheld Delivers AVC-ULTRA’s High Quality and Versatile Efficiency; Offers Flexible 3G/4G/LTE Wireless Mobility

 

NEWARK, NJ (February 27, 2014) – Panasonic today announced delivery and pricing of the new AJ-PX270, the company’s first P2 HD handheld camcorder with AVC-ULTRA recording. Combining the high quality and incredible efficiency of low bit rate recording and the flexibility of 3G/4G/LTE wireless mobility, the five-pound PX270 provides all the key functionality of Panasonic’s high-end, shoulder-mount camcorder (the AJ-PX5000 with AVC-ULTRA). It also features newly-developed high-sensitivity, low-noise 1/3” 3-MOS imagers to produce stunning pictures, even in low light conditions.

 

The ultimate news acquisition tool, the PX270 will be equally suitable for a wide range of sports, corporate, education and event applications. The PX270 will be available in March at a suggested list price of $6,495.

 

With its innovative AVC-ULTRA codec, the PX270 features a wide range of recording modes. For high-quality recording, the camera records in 100Mbps AVC-Intra100, as well as 200 Mbps

AVC-Intra200 (optional: available in the near future). For applications where file size is critical, e.g., for wireless feeds, the camcorder incorporates a choice of AVC-LongG quality levels, including AVC-LongG50, AVC-LongG25 and AVC-LongG12. These 10-bit, 4:2:2 sampled codecs (LongG50/25*) record in much smaller file sizes, saving storage cost and transfer time while maintaining equal or better video quality to existing legacy codecs.

 

Addressing the need for high-speed file exchange, the PX270’s high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing, at bit rates from 6 Mbps down to 800kbps. The camcorder also offers legacy recording in DVCPRO HD, DVCPRO50, DVCPRO and DV.

 

“The  PX270’s scalable, flexible AVC-ULTRA codec encompasses recording 10-bit 4:2:2 HD at 25Mbps,  a dramatic achievement meaning that broadcast-quality HD can be transported over fast broadband networks at high speed, and users can record long-format material to a single or dual microP2 card,” said Steven Cooperman, Senior Product Manager, Panasonic System Communications Company of North America. ”The 200Mbps option is a testament to the camera’s flexibility, with its visually lossless compression and master-level quality.”

 

A newly designed, compact, 22X zoom lens offers a wide 28 mm to tele 616 mm (35mm equivalent) zoom range. The PX270’s three manual operation lens rings — zoom, focus and iris -- provide a comfortable manual control similar to interchangeable lenses, but without the need for actual lens changes. The zoom ring's solid feel and smooth action allows delicate ultra-slow zooming. In addition, the camera’s multi-step zoom control provides fast response and smooth zoom action, providing the creative freedom every camera operator wants. The zoom control on the handle enables variable speed zoom, allowing fine zoom control even for low angle shots.

 

Networking functions are included as standard, and options are available to allow for proxy video to be automatically uploaded to the cloud and for compatibility with a planned cloud workflow (scheduled for near future). The PX270 features a Wireless LAN function via an optional Wireless LAN dongle and supports existing Panasonic live uplink solutions. Dongle support for wireless workflow over a mobile 3G/4G/LTE network is also scheduled for the near future. Accessing these wireless features, PX270 operators can easily uplink low-bit rate proxy data and full-quality broadcast content. The handheld camera’s network function makes the production workflow more efficient and accelerates the broadcasting workflow from shooting to on-air.

 

Two microP2 card slots enable the ultimate cost-effective operation. The microP2 card, with the same reliability as the P2 card, can be used without an adapter. A P2 card slot and SD card slot are also included.

In addition to 1080/60i, the PX270 supports 1080/24p, 30p, 60p (AVC-Intra100, LongG25, LongG12 only), 720p multi HD format and SD recording. Also, 50i, 50p, and 25p are supported by 59.94 Hz/50 Hz switching. Variable frame rates  in 1080-59.94p in 25 steps from 1fps to 60fps, including 24fps, 25fps and 30 fps, are standard.  

Professional interfaces include HDMI out, HD/SD-SDI out, 3G-SDI out to support 1080 60p video output, genlock in/video out for multi-camera operation, timecode in/out, USB 3.0 (host), and USB 2.0 (device). The PX270’s three 2.2M pixel MOS sensors deliver a horizontal resolution of 1000 TV lines; the camcorder achieves high F11 (59.94 Hz)/F12 (50 Hz) sensitivity and produces excellent images. Minimum illumination is impressive at 0.02lx.   Gain control is measured as -3dB to18dB, 1 step=3dB (-3dB is only on High-Sensitivity mode). Super Gain (24,30,36dB) can be assigned to a user button.

The PX270 is equipped with Panasonic’s Emmy® Award-winning Chromatic Aberration Compensation (CAC) technology to maximize lens performance; a Dynamic Range Stretch (DRS) function to optimize scene image contrast at the pixel level, reducing overexposure and crushed shadow content and dramatically improving human skin rendition; and a highly accurate flash band detection and compensation algorithm that minimizes partial image exposure due to strobe lighting.  The camcorder delivers seven-mode (HD/SD/FILMLIKE 1/FILMLIKE 2/FILMLIKE 3/FILM-REC/VIDEO-REC) gamma selection and extensive digital image settings, including 12 + 3 Axis Matrix Control to fine tune skin tone.

 

Other key features include the industry’s first OLED viewfinder for true-to-life tones, and the industry’s first 1.56-megapixel high-resolution LCD monitor.

 

Audio capabilities include two, separated XLR audio inputs, and recording up to four channels of

48kHz, 24-bit audio in AVC-Intra formats (16-bit in AVC-LongG, DVCPRO HD, DVCPRO and DV). An XLR connector is conveniently located at the rear, off to the side for easier cable connection during handheld shooting. In another industry first, the audio recording level control is

located towards the front for easy adjustment during shooting.

Standard features include a wide range of shutter speed in 60i/60p mode (1/60 to 1/2000), 50i/50p mode (1/50 to 1/2000), 30p mode (1/30 to 1/2000), 25p mode (1/25 to 1/2000) and 24p mode (1/24 to 1/2000);  Digital Zoom function for 2x, 5x and 10x boosts; and a fourposition optical ND filter (OFF, 1/4 ND, 1/16 ND, 1/64 ND.)

For further information about Panasonic professional video products, visit www.panasonic.com/broadcast.

 

*AVC-LongG12 records 8-bit, 4:2:0 video.

Panasonic Solutions for Business

Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications,mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

 

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions/.

 

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2013 Annual “Best Global Green Brands” report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report (
http://bit.ly/17ezCDI). As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at www.panasonic.com.

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