FOR IMMEDIATE RELEASE
Pat Lamb 518.727.4933 firstname.lastname@example.org
PANASONIC IMPROVES WORKFLOW, INCREASES FUNCTIONALITY FOR VARICAM 35/HS CAMERA/RECORDERS WITH FREE FIRMWARE UPGRADE
ProRes 422 HQ, AVC-Intra 4K 4:4:4 12-Bit Recording Now Available
NEWARK, NJ (February 5, 2015) – Panasonic has announced a free firmware upgrade for its new VariCam 35 4K and VariCam HS camera/recorders that incorporates ProRes 422 HQ* support for HD recording in both models. Additionally, AVC-Intra 4K 4:4:4 12-bit recording,** and AVC-Intra 100 and AVC-Intra 4K-LT (4:2:2) variable frame rate recording support** up to 120fps are new to the VariCam 35.
These upgrades are immediately available for downloading at the Panasonic service support website, http://eww.pass.panasonic.co.jp/pro-av/support/content/download/EN/ep2main/soft/upgvaricam_e.htm.
The inclusion of ProRes 422 HQ positions the VariCam 35 and VariCam HS within a well-established and widely accepted HD production workflow. The VariCam 35’s AVC-Intra 4K 4:4:4 12-bit codec is optimized for the highest-quality field production (especially when extensive grading maybe be required) and graphics flexibility, and the expansion of VFR up to 120fps in the VariCam 35 enhances its utility in 4K and HD sports / VFX production. The firmware upgrade also enables the LAN connection on both models so that Panasonic’s AK-HRP200 camera remote controller can be used with an Ethernet cable connection to facilitate camera matching during live production and staging. With this firmware version, LAN and WiFi connections are now available to utilize tools like Pomfort’s LiveGrade color grading (CDL/LUT) application software for in-camera color grading in both the VariCam 35 and VariCam HS.
Other firmware assets newly included in both VariCam models are a Multi Home Page system for easier set-up; a new user clip name function that adopts industry-standards for film-style nomenclature (Camera, Reel, Take); the addition of Skin Tone Detail control; and Window Burn, a workflow enhancement that improves identification and secures content. Further improvements exclusive to the VariCam 35 are the addition of 24.00p system frequency support in DCI 4K/2K mode, important for cinema production; and a Dual Native ISO menu function, so that DPs can select either the display of the VariCam 35’s native ISOs (800 and 5000) only, or the display of all available ISOs.
For more information about the VariCam 35 and VariCam HS, visit www.us.panasonic.com/varicam or contact Panasonic at 877-803-8492.
Panasonic Solutions for Business
Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.
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About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at www.panasonic.com.
* The Apple ProRes format is licensed from Apple Inc.
** NLE and grading system support for AVC-Intra 4K 4:4:4: 12-bit recording and AVC-Intra 4K VFR to 120p are forthcoming.