Media Contacts:

Megan Atiyeh, Cohn & Wolfe for Panasonic

(415) 403-8303 direct

megan.atiyeh@cohnwolfe.com

PanasonicB2B.PR@cohnwolfe.com

 

Panasonic Announces Availability of New i-PRO ULTRA 360 Panoramic Cameras; First Panasonic Surveillance Camera Built on Advanced 4K ULTRA HD Engine

 

Indoor and Outdoor Vandal Resistant 360-Degree Cameras Deliver Ultra High Resolution Images and Advanced Analytics for Improved Business Intelligence

 

NEWARK, NJ (January 13, 2015) – Panasonic System Communications Company of North America today announced the immediate availability of its new i-PRO ULTRA 360 panoramic indoor (WV-SFN480) and outdoor IP66 rated weather and vandal-resistant (WV-SFV481) fixed dome 360-degree cameras offering ultra-high resolution, ultra sensitivity, ultra intelligence and ultra toughness.

 

The WV-SFN480 and WV-SFV481 are the first of a series of models based on Panasonic’s new, ground-breaking 12 megapixel sensor and 4K ULTRA HD engine. The cameras produce a 9MP (3K x 3K) Fisheye image at 15fps and a 4MP Fisheye image at 30fps to capture crisper edge-to-edge images that deliver virtually the same resolution and coverage area as four conventional 720p security cameras, thereby increasing system efficiency.

 

The new half-inch 12MP image sensor delivers high-sensitivity at less than 0.4 lux for sharp images in color and black-and-white. In the event the IR cut filter is removed to gain higher sensitivity under low light, the Super Chroma Compensation (SCC) feature preserves the full-color rendition. In addition, a first-of-its-kind Auto Back Focus (ABF) structure for an HD 360 degree camera was designed specifically for its single-focus lens, ensuring both models automatically achieve optimal focus in day or night environments.

 

The ULTRA 360 cameras are designed to be highly flexible, supporting various display modes such as Fish-eye, Single Panorama, Double Panorama, Single PTZ, Quad PTZ, and Quad Stream modes. The cameras support simultaneous streaming of both Fish-eye and de-warped images so that the system can allow the full image to be recorded while concurrent users can utilize additional streams with different display configurations. The cameras support multi-user virtual pan, tilt and zoom in Quad PTZ mode, allowing different views of the full image—at the same time—on live streams or while playing back recorded video, further increasing flexibility.

 

They are also equipped with advanced analytics capabilities providing business owners with valuable insights into the movements of their customers and employees. Available in March 2015 as an add-on to Panasonic’s WV-ASM200 Surveillance Software Suite, the cameras’ Heat Mapping capabilities can aggregate a history of movement in a scene and overlay a color heat map indicating both traffic patterns and dwell time in a single easy-to-understand view. Additional analytics include a 12-virtual-line, bi-directional “people counting” function to assist in quantifying the movement of people in a scene. These new analytics capabilities are ideal for generating insight into floor behavior in retail environments, ultimately helping to improve customer service and in-store marketing as well as enhance loss prevention efforts.

 

The ULTRA 360 cameras’ on-board processor has the ability to encode up to two H.264 streams simultaneously and offers two JPEG modes for maximum flexibility. In addition, the ULTRA 360 cameras feature edge-ready recording with a single SDXC memory card slot, offering flexible record modes including alarm-recording and backup-recording in the event of a network failure. 

 

The ULTRA 360 WV-SFV481 model features an ultra-tough, anti-shock vandal resistant IK10 rated chassis that also meets IP66 standards for dust and water resistance and is EN 50155 compliant for on-vehicle applications, making it well suited for installation in vehicles such as buses and trains.

 

Pricing and Availability

 

The WV-SFV481 and WV-SFN480 are immediately available through authorized Panasonic resellers at an MSRP of $2,431 and $1,924 respectively. Features such as Heat Mapping and some other analytic functions will be available as a software upgrade in March 2015. 

 

To learn more about Panasonic’s new ULTRA 360 fixed dome cameras and 4K imaging engine, visit http://www.us.panasonic.com/ultra360.

 

Panasonic Solutions for Business

Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

 

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions/.

 

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ.  Learn more about Panasonic at www.panasonic.com.

 

 

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