The Panasonic LUMIX ZS50: The ultimate all-round travel camera, boasting enhanced low light performance and powerful optical zoom

The new LUMIX ZS50 and LUMIX ZS45 are the perfect companions for those who want to capture their travels in exceptional detail


LAS VEGAS, NV (January 5, 2015) - Panasonic is proud to introduce the latest additions to its LUMIX ZS range of premium compact cameras, the LUMIX ZS50 and LUMIX ZS45. Combining powerful optical zoom, stunning Leica lenses and a host of creative features in a small and sleek design, both cameras allow you to take professional quality photos and videos while travelling light. The cameras’ extensive connectivity options also enable you to share your photos and videos more easily than ever, wherever in the world your adventures take you. The LUMIX ZS50 and LUMIX ZS45 will be available at and valued channel partners.



Versatility and performance, even at high-zoom

The LUMIX ZS50 features a 12.1-megapixel High Sensitivity MOS sensor, ultra-wide-angle 24mm LEICA DC VARIO-ELMAR lens and 30x optical zoom for amazing versatility and performance. With a larger viewing space than that of a 28mm camera, the LUMIX ZS50 enables you to frame and capture wide shots easily, so you can really do justice to expansive vacation landscapes.


The camera’s 30x optical zoom features state-of-the-art lens technology, offering outstanding performance in its class. From wide-angle photos and videos of sweeping landscapes right through to long-distance telephoto shots, the LUMIX ZS50 is perfectly suited to all kinds of adventure. Intelligent Zoom further extends the zoom ratio to 60x while maintaining the best picture quality possible. When combined with the LUMIX ZS50’s advanced HYBRID O.I.S.+ (Hybrid Optical Image Stabilizer Plus) 5-Axis system, even high zoom video shots can avoid the problem of unwanted vibration.


With the LUMIX ZS50 you can also capture amazing quality video to accompany your gallery of travel images. The camera’s advanced Venus Engine enables the camera to record astonishingly smooth 1,920 x 1,080 60p Full HD video recording in AVCHD Progressive format, so even fine details on fast moving objects such as fleeting wildlife can be captured clearly.


In order to provide enhanced low light performance, the LUMIX ZS50 incorporates a 12.1-megapixel High Sensitivity MOS sensor. The pixel size is over 1.5 times larger than with the sensor found in the LUMIX ZS40, enabling you to take crisp and clear pictures and video, even in dark situations such as a moonlit stroll on the beach. The LUMIX ZS50 also offers image recording in RAW format, enabling dramatically higher quality image development from the data captured, so each photo can be reproduced sharply and with minimal noise. 


Easy to achieve professional results

The LUMIX ZS50’s control ring, located on the lens barrel, provides an intuitive way to capture your creative vision with ease and precision. Smoother control of exposure and zoom allows you to concentrate on framing the perfect picture and pressing the shutter at the perfect moment. It also provides easier access to frequently-used settings such as aperture, shutter speed, focus, filter effect, and scene mode.


The LUMIX ZS50 also sports a 0.2-inch Live View Finder (LVF) with an eye-sensor. Its crystal clear 1,166k-dot resolution is for stable, accurate framing when using zoom or manual focusing. It’s ideal for following the movement distant objects, or when the sunlight makes it difficult to see the camera’s 3-inch LCD screen.


Panasonic has also incorporated a 240fps Auto Focus (AF) sensor drive into the LUMIX ZS50, resulting in Light Speed AF that lets you catch even the most split-second opportunities. Whether it’s a dolphin breaching the waves or a perfect family photo, Panasonic’s latest compact lets you capture more of those once-in-a-lifetime moments with stunning clarity. For even more precise control over focusing, the LUMIX ZS50 also boasts a Focus Peaking function that shows the peak of focus in manual focus mode, so you can be sure that you get the results exactly as you want them.


You can express your creativity with ease thanks to a range of creative functions that help you to produce truly unique photos and videos. To add some stylistic touches to your images and videos during or afterwards, Creative Control and Creative Retouch offer 15 filter effects. These include Expressive, Retro, Sepia and Soft Focus. The newly added Time Lapse Shot feature also lets users shoot multiple images over a certain time and at given intervals, combining them into an MP4 movie file. Perfect if you want to track the movement of a star-lit sky. 


A camera that’s always on hand

Panasonic has used its extensive experience of compact camera development to evolve the internal structure of the LUMIX ZS50. A series of sliding components and a retractable lens barrel result in a sleeker, compact design that fits into your pocket. And with a solid grip on the front of the camera, it can also be controlled with just one hand.


The camera also includes a host of intuitive features that make taking instinctive travel images easier than ever. The Level Shot Function detects the horizontal line of the recording image and keeps it level even if the camera is tilted, letting you take stable video even when travelling through a busy market or shooting with the camera above your head.



Shoot, view and share your travels with friends and family

Share your experiences wherever you are in the world thanks to integrated Wi-Fi connectivity and NFC. Friends and family can follow you on your  travels and see the world through your lens, via instant photo and video sharing and one-touch geo-tagging. By using NFC (Near Field Communication) technology or a QR code, you can connect the camera to your smartphone/tablet anywhere and in seconds. A simple menu will appear when activated, and will allow you to instantly access to the function you’re looking for.


By connecting to your smartphone or tablet, you can also remotely control your camera, making it easier to capture shy subjects up close or to make sure you’re included in that perfect group shot. And with the camera’s view displayed on the screen of your mobile device, you’re also able to change functions including zoom, focus and trigger the shutter, all without touching the camera itself!


The camera also features a newly added ‘Jump Shot’ function which uses a connected devices accelerometer to recognize when a user reaches the top of their jump and takes a picture at that point.


The new LUMIX ZS45

Panasonic is also introducing the new LUMIX ZS45, with a powerful 20x optical zoom lens and a 16-megapixel High Sensitivity MOS sensor. Like the flagship addition to the ZS series, the LUMIX ZS45 features a versatile lens that allows you to capture stunning shots from ultra-wide-angle through to telephoto. The camera also includes high quality image recording capable of 1920 x 1080 Full HD video, as well as POWER O.I.S for vibration-free shots.


The resolution of the LUMIX ZS45’s 3-inch monitor has been increased to 1,040k-dot from 460k-dot for even easier composition and navigation. The monitor also tilts up by 180-degrees, triggering the self-shooting mode and letting you take  selfies to a whole new level.


LUMIX ZS50 Specs:

           30x Optical Zoom and 60x Intelligent Zoom

           24mm wide-angle LEICA lens

           12.1MP High Sensitivity MOS sensor

           1,166k-dot LVF with eye-sensor

           240fps AF drive

           Full HD Video 1920 x 1080 60p

           HYBRID O.I.S.+ and Level Shot Function

           Wi-Fi, NFC, QR Code


LUMIX ZS45 Specs:

           20x Optical Zoom

           24mm wide-angle LUMIX DC VARIO lens

           16MP High Sensitivity MOS sensor

           POWER O.I.S.

           Full HD video 1920 x 1080

           3-inch / 1,040k-dot, tiltable LCD screen

           Sonic Speed AF

           Wi-Fi, NFC, QR Code



 To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit and  You can also follow Panasonic on Twitter (@PanasonicUSA) and Facebook.


About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at

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