The Panasonic LUMIX SZ10: Stunning design and all-round performance make this camera a must have for a night out with friends


Panasonic’s new LUMIX SZ10 combines stylish design with picture and video quality that outshines other cameras in its class


LAS VEGAS, NV (January 5, 2015) - Panasonic is proud to introduce the latest addition to its much-loved SZ range of compact cameras. The LUMIX SZ10 combines great picture and video quality and a host of fun features in a sleek design that easily fits into a handbag or suit pocket. The camera is designed with socializing in mind and includes various settings to help you take the most memorable pictures with friends and family. What’s more, with outstanding connectivity, even those who couldn’t attend can join in with all the fun.


The perfect camera for a night out with friends

Panasonic has used its years of experience developing the very best compact cameras to incorporate outstanding picture and video performance in a camera that’s thin enough to carry in the pocket of your jeans. And with a stylish brushed metal finish, the LUMIX SZ10 is the perfect accessory to any outfit.


The camera incorporates a large 2.7 inch 460K-dot LCD monitor that tilts up by 180-degrees, making it extremely easy to take self-portraits of you and your friends. The camera also offers a number of beauty effect functions, including ‘Soft Skin’, ‘Defocusing’ and ‘Slimming’ modes, taking your selfies to a whole new level. Soft Skin mode lets you adjust the skin tones; Defocusing mode applies a soft focus effect to the background to clearly emphasize the face in the image; and Slimming mode processes the portrait’s face to look slightly slimmer.


The LUMIX SZ10 also ensures you can take great shots with minimal effort and in a range of conditions. The iA (Intelligent Auto) mode lets users leave everything to the camera to take beautiful images with its Optical Image Stabilizer, Intelligent ISO Control, Intelligent Scene Selector, Intelligent Exposure and Face Detection. Once you enter the iA mode, these multi-capable functions happen automatically, so that you can shoot freely and without the hassle of adjusting settings when the lights go down.




Capture the fun in the very best quality

Panasonic’s latest compact camera is a great addition to capturing a fun night out with 24mm ultra wide angle lens and powerful 12x optical zoom for amazing versatility and performance typically found in bigger, bulkier cameras. The iA Zoom (Intelligent Zoom) function also provides zoom of up to x24, letting you get even closer to the fun.


You can also capture the very best quality video to share alongside images of friends and family. Dynamic HD video in 1280 x 720p can be started with a single press of a ‘motion picture’ button on the top of the camera, which is extremely convenient for switching from photo to video instantly.


As well as capturing great quality pictures and video, the LUMIX SZ10 also lets you show off your artistic side. The camera integrates Panasonic’s popular creative features and a total of 15 filter effects[1]. Creative Control lets users choose the filter effect before they press the shutter, so they can see exactly how it will impact the picture or video[2]. The Creative Retouch lets you apply a filter effect on the picture even after it’s taken.


Remote shooting and upload to social media sites 

With the LUMIX SZ10’s Wi-Fi connectivity, you can connect the camera directly to your smartphone with a simple scan of a QR code via Panasonic’s dedicated ‘Panasonic Image App’. Once inside the Image App, an intuitive guidance menu makes it easy to access a wide variety of fun, exciting features and functions.


Smartphones and tablets can also be used as a remote viewfinder, making those selfies on a big night out even easier – you can even control focus, zoom and activate the shutter without laying a finger on the camera itself. Also, with the Instant Transfer function, photos are automatically sent to the device controlling the shutter for easy upload to social media sites.


LUMIX SZ10 specifications

  • 12x Optical Zoom
  • 24mm ultra wide angle lens
  • Self Shot and Creative Control modes
  • 720p HD video recording
  • 2.7 inch large 460K-dot LCD monitor
  • Intelligent Auto mode
  • Wi-Fi, QR Code




To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit and  You can also follow Panasonic on Twitter (@PanasonicUSA) and Facebook.


About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at

# #


Editorial Contacts

Dan Unger (Media Relations)                  201-392-4571

Alyssa Hershfield (Cohn & Wolfe)          212-798-9527