FOR IMMEDIATE RELEASE

Media Contacts:

Pat Lamb 518.727.4933 pat.lamb@cohnwolfe.com

PanasonicB2B.PR@cohnwolfe.com

 

PANASONIC ANNOUNCES AVAILABILITY AND PRICING OF BT-4LH310 LCD PRODUCTION MONITOR WITH NATIVE 4K RESOLUTION

FOR 4K/2K/HD CINEMA PRODUCTION

 

 

31” Monitor Supports Wide Color Space with 4K 10-Bit IPS Panel

 

NEWARK, NJ (December 31, 2013) – Panasonic announced today that its new BT-4LH310,a 31-inch 4096 x 2160 resolution LCD monitor for unrivalled 4K/2K monitoring in the field, in an edit room or on set, is shipping this month with a suggested list price of $28,000.

 

Other key applications for the 4LH310 include use in a video village for live viewing of 4K cameras and graphic devices, as well as of 4K or HD dailies.  In addition, the 4LH310 enables post production facilities to accept more 4K assignments, including editing, screenings and dailies, since this 4K monitor offers an excellent size-to-price value, in contrast to using a much larger, more expensive 4K projector. 

 

In addition to 4K, the 4LH310 is ideal for 2K and HD resolutions, meaning it can be used for all types of cinema and post production assignments, as well as top-end tasks in corporate, educational and laboratory settings, computer graphics and simulation applications. The native 4096 x 2160 IPS LCD panel provides native viewing of 4K DCI content, as well as UHD/QFHD 3840 x 2160, by means of a slight matte crop..  In both DCI 4K and UHD/QFHD, the image is displayed in its original native resolution and aspect ratio.

 

The 4LH310’s 4K 10-bit IPS panel affords native 4K resolution (more than four times that of full HD), a wide viewing angle, and faithful reproduction of up to 1.07 billion colors. Equipped with a production-tough metal frame chassis, the 4LH310 incorporates diverse video inputs and remote terminals to deliver superb operability in a system configuration, connection with almost any 4K equipment and support of various display modes.

 

The BT-4LH310 features true color processing with a 3D look-up table (LUT); AC and 28V DC operation for field use; and an eco-friendly panel with mercury-free LED backlight. The 4LH310’s high contrast (1450:1), horizontally-aligned IPS panel has 178 degree vertical and horizontal viewing angles; it delivers exceptional imagery with superb color accuracy and exhibits minimal changes in color due to the viewing angle. The 4LH310’s 3D-LUT with six-pole color correction includes a look-up table for each signal level, and applies 10-bit image processing to each RGB color to balance the six coordinate axes of the three primary colors (RGB) and their complementary colors (CMY), minimizing color drifting at low light levels and keeping colors vividly natural.

 

A true cinema production tool, the 4LH310 supports the DCI-P3 color space (native LCD is more than 96% DCI P3), and facilitates digital cinema workflow with a LUT upload function. The

 

4LH310 can also accurately display industry standard color space of ITU-R BT.709.

 

The 4LH310 is equipped with Focus-in-Red and Zoom functions to help achieve precise focusing when shooting with a 4K/2K/HD camera.  Taking advantage of the monitor’s 4K resolution, a Quad Display function displays a waveform monitor (WFM) and a vectorscope (VSC) as well as one of the Focus-in-Red, Y Map and Zebra assist functions simultaneously with a full-pixel image from a 2K (2048 x 1080) or HD input source. This function also allows a single 4LH310 to be used as four 2K/HD monitors, displaying full-pixel images without resizing. The 4LH310 will display HD/SD closed captioning with an SDI or video input.

 

The 4LH310 incorporates diverse video inputs and remote terminals to deliver superb operability in a system configuration, connection with almost any 4K equipment and support of various display modes. These include 3G/HD/SD-SDI (with BNC x 4 active loop-through) HDMI 1.4a, Disport Port1.1, GPI, RS-232C and RS-485. Other key features include pixel-to-pixel mapping, a color audio level meter, worldwide 59.94/50Hz compatibility, VESA screws for mounting and a supplied stand.

 

For more information about Panasonic’s entire line of LCD production monitors, visit www.panasonic.com/broadcast.

 

Panasonic Solutions for Business

Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where,

when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications,

mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

 

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions/.

 

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2013 Annual “Best Global Green Brands” report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report (
http://bit.ly/17ezCDI). As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at www.panasonic.com.