Panasonic Adds New Model to Professional Series Line of Trimmers and Clippers

Panasonic Consumer Electronics Company today announced the introduction of the ER-GP30-K Hair Clipper, expanding the new line of Professional Series cutting tools designed for hairstylists and barbers that debuted in the U.S. market earlier this year.  

“Our new Professional Series of Hair Clippers and Trimmers have built upon 60 years in the consumer men’s electric shaver and trimmer business.  And, after almost 20 successful years in the European professional tools market, we felt the time was right to expand this product portfolio into the United States,” said Andrew Mark, Senior Product Manager, Grooming, Panasonic Consumer Electronics Company.  “We have done extensive research to develop tools that will exceed expectations and deliver high-quality craftsmanship with advanced technology that benefits both professional hairstylists and barbers, and their clients.” 

The Panasonic ER-GP30-K Professional Series Clipper has been designed with stainless steel blades honed to a 45-degree angle for precision cutting and trimming.  The ultra-sharp blade edge provides quick, clean cutting even through dense areas of thick and hard hair.  Cordless operation allows for maximum maneuverability around a salon chair.  Or, a user can plug the GP30-K into a power outlet for longer, uninterrupted clipping and trimming. 

The compact ER-GP30-K weighs less than five ounces and has an easy-to-hold, ergonomic body designed to fit comfortably in the hand to meet the demand of long hours of use. Three dual-sided comb attachments are included and easily snap onto the clipper head, providing six different cutting lengths from 1/8” to 11/16”. An excellent tool for student hair stylists and barbers, the ER-GP30 is a no-fuss clipper that has been designed for ease-of-use.

The Panasonic ER-GP30-K joins two other clippers for professional hair stylists and barbers introduced earlier this year.  The flagship Panasonic ER-GP80-K Professional Clipper and Trimmer is equipped with unique X-Taper Blades, designed for a clean, efficient cutting performance.  These blades are specially shaped to capture and cut hair that can often be missed by traditional trimmer blades.  And, blades are strengthened with combined Diamond Like Carbon (DLC) and Titanium Nitride (TiN) coatings to provide outstanding durability and a long-lasting sharp edge.  The ER-GP80-K uses a powerful 10,000 CPM Linear Motor that is enhanced with Constant Control, for consistent, powerful cutting even in varied hair densities.  The unique design and technology make in an ideal clipper for hair stylists who traditionally cut hair with shears. 

For finishing and detailing, the Panasonic ER-GP21-K is equipped with ultra-sharp stainless steel fixed and moving blades that are closely spaced to ensure a clean, accurate cut.  The clipper’s compact body easily fits into the hand, and is lightweight for prolonged use.  Cordless operation ensures maximum maneuverability and a convenient charging dock keeps the ER-GP21-K Clipper and Trimmer and attachments ready for the next job.

Like the Panasonic line of consumer men’s shavers and trimmers, the Professional Series of Clippers and Trimmers boast blades of outstanding quality which are forged based on ancient Japanese sword-making techniques.  Blades have been designed for durability, sharpness and precision- giving professionals the edge they need for clean, efficient cutting and a reliable performance.

The new Panasonic ER-GP30-K Professional Series Clipper is now available for purchase on www.Panasonic.com and at select salon and beauty stores nationwide.  For additional product information, visit www.PanasonicProTrimmers.com.  

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from LUMIX Digital Cameras, Camcorders, Blu-ray players, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

# # #
 

Editorial Contacts
Lori Chiazzo (Panasonic)  201-392-4178 lori.chiazzo@us.panasonic.com
Suzanne Raouf (Cohn & Wolfe)  212-798-9759 suzanne.raouf@cohnwolfe.com