2018 Volkswagen Atlas SUV To Feature Fender® Premium Audio System Powered By Panasonic Automotive Systems Company Of America

“The best seats in the house are in the first three rows”TM

The Fender Premium Audio System, a collaboration between Fender Musical Instruments Corporation and Panasonic Automotive Systems Company of America, a Division of Panasonic Corporation of North America, will be a featured option in the all-new 2018 Volkswagen Atlas SUV. The all-new VW Atlas will be available with the most advanced Fender Premium Audio System to date – featuring 12 speakers and 480 watts of amplifier power. 

“We are proud that our long-standing partnership with Fender has given us the ability to deliver unsurpassed audio to Volkswagen,” said Tom Dunn, Director – Global Audio Solutions Business Unit, Panasonic Automotive Systems Company of America. “Stemming from our state-of-the-art sound lab, the Fender Premium Audio System will allow consumers to hear powerful, arena-sized sound while driving the all-new 2018 VW Atlas.” 

Panasonic Automotive and Fender engineers and designers worked meticulously to create a sound system that performs well at all volume levels, provides outstanding harmonics and is a great fit for the all-new Volkswagen Atlas. In terms of both sound and aesthetics, drivers and passengers seated anywhere in the vehicle can experience the raw emotion of a live performance.
“As a collaborator with Panasonic Automotive and Volkswagen, we take great pride in the Fender Premium Audio System for the all-new Atlas,” said Jim Ninesling, Vice President Electronics – Fender. “After years of hard work, the result is an audio system that delivers uncompromised quality and clarity in every row – producing the realistic ambience of a performance venue in the Atlas and all of the Volkswagen vehicles equipped with Fender Premium Audio Systems.” 

The 2018 VW Atlas Fender Premium Audio System features: 
•    12 speakers
•    480 watts
•    Front center 80mm SDR wide frequency Fender Frontman™ speaker
•    200mm SDR DVC Fender Super Twin™ woofer front door speakers 
•    168mm SVC Fender Custom™ woofer rear door speakers
•    First and second row 60mm Fender Deluxe™ tweeters with a wide range, soft dome design
•    80mm SDR wide frequency Fender Tonemaster™ speakers in the third row.
•    160mm SDR SVC Fender Bassman™ Subwoofer

The Fender Premium Audio System first appeared in the 2012 VW Beetle. The Fender Premium Audio System was available in the 2015 Golf, the North American Car of the Year and the 2012 Volkswagen Passat, the 2012 Motor Trend Car of the Year. The Fender Premium Audio Systems are also available on select Volkswagen Beetle, Beetle Convertible, Golf family, Jetta, Passat and Tiguan models.

About Panasonic Automotive Systems Company of America
Panasonic Automotive Systems Company of America is a division company of Panasonic Corporation of North America and a leading global supplier of automotive infotainment and connectivity system solutions. Panasonic Automotive Systems Company of America acts as the North American affiliate of Panasonic Corp.’s Automotive & Industrial Systems Company, which coordinates global automotive and industrial systems and components operations. Panasonic Automotive is headquartered in Peachtree City, Georgia, and with sales, marketing and engineering operations in Farmington Hills, Mich. For more information on Panasonic Automotive, please visit: http://us.panasonic.com/automotive.

Panasonic is the registered trademark of Panasonic Corporation. Any other trade and/or service marks used herein are the property of their respective owners.

About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading technology partner and integrator to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic was featured in Fortune Magazine’s 2016 ranking of 50 companies that are changing the world and doing well by doing good.  Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution.  Learn more about Panasonic at us.panasonic.com/news.

About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch® fretted instruments, Jackson®, EVH® and Charvel® among others. For more information, visit www.fender.com.

Media Contacts: 
Maria Rohrer                    
Panasonic Automotive            
248-324-6664               
maria.rohrer@us.panasonic.com

Georgienne Kirsten
Panasonic Automotive
248-324-6741
georgienne.kirsten@us.panasonic.com

Christina Stejskal
Fender Musical Instruments Corp.
323-210-1840 
cstejskal@fender.com 

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