ADDY.media Documents New York Fashion Week Runway Action with Panasonic's New Ag-Dvx200pj 4k Handheld Camcorders

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Fashion video content producer/publisher Adriana Kaegi recently shot extensive coverage of New York Fashion Week with Panasonic's new AG-DVX200PJ  4K large-sensor, 4/3” handheld camcorders. Kaegi is a featured channel partner on AOL.com Style Addytude, with eight million monthly viewers, and her company ADDY.media was the first to do live streaming and VOD of the New York, Paris and Milan Fashion Weeks.

In addition to uploads of three videos a day during Fashion Week, in December Kaegi plans to post dozens of videos culled from coverage of more 80 runway shows. (December is considered the prime time for consumers to ponder what they'll be wearing spring/summer 2016.) To view a variety of these videos, visit www.addy.media.

“For someone in my business, supplying gorgeous fashion-forward video content, it's a crucial time to move into 4K production,” Kaigi said. “Based on this initial experience, I can say that it's given us a competitive advantage.”

Offering a suite of top-end features including 4K/24p and 1080/60p recording, a V-Log  L gamma curve (measured at 12 stops) and integrated 13X optical zoom lens design, the newly-available DVX200PJ excels in documentary, reality television and event production, as well as a second-unit camera in 4K filmmaking.

In her choice of a 4K camcorder, Kaegi relied upon the advice of her senior videographer, Pedro Alberto Hernandez, a longtime Panasonic shooter. “The DVX200PJ has a good-sized body, similar in form and weight to my AG-AC160A,” Hernandez noted. “I really like the versatility of the SD card features and then, of course, there's the ability to record 4K.”

Along with his colleague, videographer Chris Sarmanto, Hernandez shot all day long each day of Fashion Week. In general, the pair worked with the DVX200PJs on tripods, shooting from risers in the designated media area, though there was a small amount of hand-held work. Their format of choice was UHD.

“The 4/3-inch touch-panel LCD is beautiful, with amazing resolution, and the lens is wide and powerful, very useful when you run-and-gun,” Hernandez said. “We experienced terrific battery life, more than 100 minutes. I'm planning to invest in a DVX200PJ as a replacement for my AVCCAM model.”

“I'm very happy with the footage we shot with the DVX200PJs: it looks so much better than HD,” said Kaegi. “And, given my field of interest, I loved the camcorder's vibrant design, with its crimson shading.”

About ADDY.media
ADDY.media was founded in 1998 by Swiss-born, New York-based ex-pop star Adriana Kaegi. An early adopter and pioneer of video content for the web, she has worked with Elle.com, Style.com, CNN.com and the United Nations, among many others. For more information, visit www.addy.media.

About the AG-DVX200PJ
The DVX200PJ is the first in a new generation of large sensor, multi-format professional camcorders capable of capturing 4K/UHD, HD and SD, including cinematic DCI 4K 4096x2160. The camcorder is optimized for 4K/HD production, with stunning bokeh effects and a V-Log L curve (measured at 12 stops) emulating the natural grey-scale rendition of the VariCam 35. The DVX200PJ incorporates a newly-developed 4/3” large-format MOS sensor with high sensitivity of F11, and offers variable frame rate recording from 2fps to 120fps in 1080p mode, enhancing the camcorder’s utility in sports and VFX production. The handheld 4K camcorder offers an array of professional features including a newly-designed Leica Dicomar 4K F2.8~F4.5 zoom lens (4K/24p: 29.5 mm ~ 384.9 mm, HD: 28 mm ~ 365.3mm, 35 mm equivalent) with shallow depth-of-field, time-code in/out, 3G HD-SDI and HDMI 2.0 (4K) video outs (4:2:2 10-bit video), dual XLR audio inputs and 10 programmable user buttons.

For more information about Panasonic professional video products, visit www.panasonic.com/broadcast or contact Panasonic at 877-803-8492.

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Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual "Best Global Green Brands" report, Panasonic ranked number five overall and the top electronics brand in the report. As part of

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