Panasonic Unveils Smart Coding Technology to Reduce Video Surveillance Bandwidth and Storage

Encoding Advancements Improve Standard H.264 Video Streams Generating Significantly Lower Bit Rates While Maintaining High Image Quality

Media Contact:
Megan Atiyeh, Cohn & Wolfe for Panasonic
(415) 403-8303 direct


Panasonic, a leading provider of integrated security and video surveillance solutions, has released Smart Coding, a new technology that enhances the encoding algorithm in standard H.264 video streams, yielding up to a 70 percent improvement in bandwidth reduction.

Available as a firmware upgrade to all new generation Panasonic 3, 5 and 6 Series Models, the technology effectively lessens the bandwidth demand and the amount of storage needed for surveillance video images while maintaining high picture quality and full compliance with the H.264 standard.

Smart Coding technology employs a variety of advanced noise reduction processes and algorithm advancements, including Frequency Divided Filter (FDF); 3-D Multi-Process Noise Reduction (3D-MNR) and Group of Picture (GOP) Control to achieve a lower bit rate for images without degrading the captured and transmitted video stream. 
More specifically, FDF and 3D-MNR act to reduce both fine picture noise and video-grain generated under low illumination improving picture quality before compression.  GOP Control removes unnecessary information in a scene which results in a lower bit rate.

Together, these features can effectively provide a substantial bit rate reduction (the number of bits per second that can be transmitted along a digital network) in the recorded video without a loss in image quality.
“Smart Coding provides up to 70 percent improvement in bandwidth reduction, depending on the scene and the amount of movement,” said Charlie Hare, Panasonic’s National Category Manager, Security and Mobile Video Solutions. “This innovative encoding technology will help users better manage network bandwidth resources, reducing storage requirements and lower the overall total cost of ownership, while still providing the crisp, high-resolution images they’ve come to expect from Panasonic.” 

Panasonic’s entire portfolio of security solutions for businesses, schools, public safety and retail organizations will be on display at ASIS International 2015, Booth 3709. 

To learn more about Smart Coding or the entire line of Panasonic cameras, please visit and follow us on Twitter.

Panasonic Solutions for Business
Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. 

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About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use.  The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.  In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ.

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