Toughbook Celebrates 20 Years of Mobile Computing Leadership

Since 1996, Panasonic has Equipped Customers with the Industry’s Most Reliable and Rugged Mobile Devices on Earth

Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America (Panasonic), an industry leader in exceptionally reliable and innovative mobile computers, today celebrates the 20th anniversary of its industry leading Toughbook® mobile computers. During the past two decades, Toughbook computers have been an integral part of customer missions and expeditions around the globe.  From the summit of Mt. Everest to the jungles of Borneo, across frozen Antarctica to the deserts of the Middle East, Toughbook mobile computers have continually evolved to deliver the durability, reliability and performance needed to keep pace with the ever changing mobile workplace.  

Enjoying the past fourteen consecutive years as the undisputed market share leader of rugged laptopsi, Panasonic continues to pave the way in developing innovative new hardware, software and wireless capabilities—making Toughbook computers the choice for businesses and government customers around the world who are seeking a mobile computing device they can count on. 

“The recognition of Toughbook computers and its dramatic evolution over the past two decades is a testament to our committed ecosystem of sales partners as well as our internal sales and engineering teams who take pride in the job they do and the customers we collectively serve,”  said Magnus McDermid, Senior Vice President – Business Mobility Group of North America. “From our flagship Toughbook 25 computer to the industry’s first fully rugged detachable laptop, to our new handheld devices with voice capabilities, the team at Panasonic continues to lead the market with innovations in form factor, connectivity, reliability and performance, enabling us to deliver customized mobile computing technology based on direct feedback from our customers all over the world.”

Our strategy and vision align with what Panasonic is doing with its Toughbook product line, which is to build the best mobile and productivity services for today’s mobile-first, cloud-first world,” said Nick Parker, Corporate Vice President OEM Division, Microsoft Corp. “With Windows 10, we are pushing the boundaries of modern computing to bring exciting new software and services capabilities to the market, and industry partners like Panasonic are also pushing the limits with fantastic new hardware that brings these new experiences to life in remarkable ways.”

“Throughout the twenty year evolution of Toughbook computers, Panasonic engineers have taken full advantage of the computing power and reliability of Intel processors to create one of the world’s most rugged PCs,” said Navin Shenoy, Corporate Vice President and General Manager of the Client Computing Group, Intel Corporation. “We’re proud that Intel technology has contributed to  Toughbook's success, and we look forward to continuing the great work with Panasonic for years to come.”

In addition to Panasonic’s ongoing investments in mobile computing R&D, Toughbook mobile computer users also benefit from Panasonic’s extensive vertical market expertise, key technology partnerships and its ProServices support organization that helps reduce the complexity of deploying and managing mobility projects.

Key Toughbook Milestones
The Toughbook product line has continued to incorporate the latest innovations as it has evolved over the last 20 years. The following are some of the highlights of Toughbook product milestones over the years:
• 1996 – Panasonic launched the first Toughbook product
• 1999 – The world’s first mobile computer to offer GSM communication
• 2003 – Panasonic was the first to feature a pivotal touch screen, which transformed into the popular convertible tablet PC
• 2008 – The world’s first fully rugged ultra-mobile PC
• 2012 – Debut of first Windows-based Toughpad
• 2016 – The world’s first fully rugged detachable laptop (2-in-1)

To commemorate this milestone, Panasonic is also announcing the “Who’s The Toughest Contest.” To enter, members of the public are encouraged to submit a video of their oldest working Toughbook computer. The contest will run from Oct.6 – Dec.31, 2016 and the winner will win a trip to the Toughbook factory in Japan to build their very own Toughbook. For a list of contest rules and to register visit us.panasonic.com/Toughbook-20years.

Follow the Toughbook® Mobile Computer Brand:
The Panasonic Toughbook mobile computer brand can be followed on various social media channels, including Facebook, Twitter (@Toughbook), LinkedIn, YouTube, Flickr and our blog, Panasonic for Business.

Panasonic Solutions for Business
Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.
 
All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions/.
 
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at www.panasonic.com.

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Contact:
Hayley Talaber (Cohn & Wolfe for Panasonic) +1 404-260-3515
hayley.talaber@cohnwolfe.com or PanasonicB2B.PR@cohnwolfe.com


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 i According to VDC Research data