Panasonic to Sponsor Inaugural Spartan Kid's Race

Panasonic is the Official Camera and Official POV Action Cam of the US Reebok Spartan Race Series

Panasonic, a global leader in digital imaging technology and the Official Camera of the Reebok Spartan Race Series, announced today that it will sponsor the first stand-alone Spartan Kid's Race which debuts this weekend at Mill River Park in Stamford, CT.

More than 2,000 children and their families are expected to participate during the two-day event.  The Panasonic sponsorship also supports the development of the Special Spartans charity program where children with intellectual and developmental disorders are invited to participate in the race creating a culture of inclusion.  All of the action will be captured on Panasonic’s A-1 Wearable Action Camera and LUMIX line of digital cameras including the award-winning LUMIX GH-4 DSLR with 4K Video.

The Inaugural Spartan Kid’s Race features two distances – a 2K Junior Varsity race for ages 5-8 and a 4K Varsity race for ages 9-13 – featuring 15-20 obstacles similar to those found in the adult Spartan Race events.  To learn more and to register visit http://www.spartan.com/en/race/detail/1056/overview.

“We are very proud to expand upon our successful relationship with Spartan Race to support the debut of the first-ever Spartan Kid’s Race event,” said Julie Bauer, President, Panasonic Consumer Electronics Company and CMO of Panasonic Corporation of North America. “Fitness is such a critical part of a child’s development and if ingrained at an early age can have a positive and lasting impact on their future success. Creative, engaging and challenging events like the Spartan Kid’s Race makes fitness fun and easy to participate in.”

As the “Official Camera” and “Official Action Cam” of the Reebok Spartan Race Series, Panasonic’s Adventure line of Wearable 4K and Full HD Action Cameras are used by Spartan athletes and throughout Spartan Race courses to capture all of the action from unique POV angles.  Panasonic Adventure products are also integrated into a unique Panasonic 360o Victory Video Booth near finish lines where participants can create unique 360o post-race videos of themselves and teammates. Course photographers will also be outfitted with Panasonic’s critically-acclaimed LUMIX GH4 professional mirrorless digital camera.

For more information about Panasonic’s wide range of consumer products including its new line of Panasonic Adventure action products, visit the Panasonic USA website at www.panasonic.com.

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About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranked fifth overall --  the highest ranked electronics brand in the report.
 
To learn more about Panasonic USA’s products, visit www.panasonic.com. Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

About Spartan Race, Inc.
Spartan Race—voted Outside magazine’s Best Obstacle Race— is the world’s leading obstacle race company and the first of its kind to feature timing and global rankings. With more than 120 events in 20+ countries planned for 2015, Spartan Race has more than 1 million global participants, and offers open heats for all fitness levels as well as competitive elite heats. With 4-plus million engaged social media followers, brand extensions such as Spartan Training, which includes Spartan SGX certified programs and coaches, and a popular NBC television series, Spartan Race has made obstacle racing one of the fastest growing sports—and lifestyles— in the world. Spartan Race features races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 13+ Mile/30+ Obstacle “Beast,” culminating each year in the Reebok Spartan Race World Championship. Visit http://www.spartan.com for more information, a schedule of events, and to register for a race.

Editorial Contacts 
Chris De Maria (Panasonic) christopher.demaria@us.panasonic.com
Amelia Green-Vamos (Spartan Race)  ameliagv@spartan.com