Panasonic Provides Production and Game Day Support to Make “Pilot Flying J Battle at Bristol” Even More Incredible for the Fans

More than 150,000 Fans to Attend the Largest Game in College Football History

Panasonic Enterprise Solutions Company, a leader in implementing advanced technology solutions serving sports, entertainment and retail industries, is working with the Bristol Motor Speedway to adapt its Colossus TV for the Pilot Flying J Battle at Bristol – the largest game in college football history on September 10, 2016 when the Volunteers of the University of Tennessee take on the Hokies of Virginia Tech.

“The Pilot Flying J Battle at Bristol is a highly-visible and premiere event for us,” said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. “We’re inviting new guests into our home and, we need to ensure that all of our high-end production equipment and displays operate at peak performance for the best fan experience. Having worked with the Panasonic team on the Colossus TV project from its inception, we were convinced that they were the right partner to provide us with superior in-game production support.”

Panasonic Xperiences™, the digital networks content and service team associated within the Panasonic Sensory Solutions group, will provide a full suite of production and control room services, including cutting-edge, high-definition content, dynamic imaging technology, custom animations, live game day support, event management and broadcast support.

Prior to the game, the Panasonic Xperiences team will consult on all technical aspects of Colossus TV, including the placement of video cameras, booking of crews and engineering services. Panasonic will also oversee the complete clock and statistical data paths and act as a liaison between Bristol Motor Speedway and ABC/ESPN TV, ensuring that all broadcast requirements and needs are met. The Panasonic Xperiences team is working with Bristol Motor Speedway to produce all aspects of a world-class in-stadium production. Those efforts include joint development of game day scripts, timelines and specialty content intended to enhance the fan experience and engagement through the use of the Panasonic Dynamic Canvas™ platform, a one-of-a-kind statistics and data parsing solution for the game.

During the game, Panasonic will take charge of the event’s Colossus TV Show which includes the direction of a 35-plus-person team for a seamless execution of on-field, video production, bands and fan engagement activities. Together with the Bristol Motor Speedway team, Panasonic Xperiences is leading the development of the most sophisticated and exciting in-venue experience ever produced.

“We are honored to have the opportunity to develop and support this historic event,” said Michael Rocha, Director of Content Services, Panasonic Xperiences. “The largest college football game deserves the best technology to create the ultimate fan experience. Bristol is the perfect place for this, as they are continuing to be pioneers in the sporting world, and we are thrilled to be their partner.”

Panasonic provided the initial systems integration, installation and support to develop and deploy the state-of-the-art video boards and control room at Bristol Motor Speedway in the spring of this year. The speedway boasts the world’s largest, outdoor only, free-standing, center hung screen display in the world. The structure weighs 135,000 pounds (more than 67 tons). Colossus features four LED video displays, each one measuring 63 feet wide and 29.5 feet tall, offering 1,864.8 total square feet of viewing area per side.


About Pilot Flying J Battle at Bristol
The September 10th event will be a non-conference game between border rivals, University of Tennessee and Virginia, and will be played in the infield of Bristol International Speedway in what is expected to be the largest crowd in college football history. Learn more about the event at

About Panasonic Enterprise Solutions Company / Sensory Solutions
Panasonic Enterprise Solutions Company, a division of Panasonic Corporation of North America, designs, installs and services large-scale audio-visual technology solutions for the enterprise market. Panasonic Enterprise Solutions serves customers across a wide range of industries with customized applications using cutting-edge technologies, experience in managing large-scale, complex corporate projects and dedicated onsite support services. The Sensory Solutions team is a recognized industry leader in high-end digital display solutions that create unique fan experiences, installing and networking some of the largest high-definition LED video boards in the world at many famous sports and entertainment venues, including Texas Motor Speedway, Churchill Downs, Ohio State University, LA Live, Indianapolis Motor Speedway, Nasdaq Market Site Tower, and Lincoln Financial Field, home to the Philadelphia Eagles of the National Football League. Learn more about Panasonic Enterprise Solutions Company at

About Bristol Motor Speedway
Nestled in the mountains of northeast Tennessee near the Virginia state line, Bristol Motor Speedway is a 0.533-mile concrete oval race track with 28-degree corner banking, 650-feet straightaways and a 40-foot wide racing surface. Renowned as The World’s Fastest Half-Mile, the short track features two races each year from the NASCAR Sprint Cup Series and NASCAR XFINITY Series, one Monster Truck event and one NASCAR Camping World Truck Series, NASCAR Whelen Modified Tour and NASCAR K&N Pro Series-East race.

The historic drag strip celebrates its 51st anniversary this year, headlines with the NHRA Thunder Valley Nationals and operates more than 70 event days each season. In 2015, the Bristol Chapter of Speedway Children’s Charities, a 501(c)(3) nonprofit organization, awarded a record-breaking $805,900 to regional children’s charities bringing their 18-year total to nearly $10 million in grants.

In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Speedway Motorsports, Inc. a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States. Learn more about Bristol Motor Speedway at

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Julie Stern-Monteiro (Panasonic)    201-392-6329
Jim Reilly (Panasonic)                     201-392-6067