Panasonic Consumer Electronics Company Partners With Yamaha Motor Corporation U.S.A. On Joint Marketing and Ecommerce Initiatives

Initial Focus Will Integrate Panasonic Adventure Line of Action Cameras with Yamaha Powersport Vehicles and Watercraft

Panasonic Consumer Electronics Company and Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., announced today a two-year, multi-faceted marketing and sales partnership that will integrate Panasonic Adventure’s line of action cameras with Yamaha Motor Corporation’s line of Powersports products.

The relationship, which was announced today during Yamaha’s launch of its new YXZ1000R Side by Side in Long Beach, California makes Panasonic the “Exclusive Imaging Partner and Action Camera of Yamaha Motor Corporation, U.S.A.’s Customer Support Group, Watercraft Group, and Outdoors Group.” In turn, Yamaha Motor Corporation is the “Exclusive Powersports Partner to Panasonic Consumer Electronics Corporation in the U.S.”
 
The multi-year relationship also includes the development of Panasonic and Yamaha ecommerce sales collaborations across a range of product lines. Panasonic and Yamaha CSG will also explore the co-development of adventure products specific to Yamaha Powersports products.

At today’s launch of the new Yamaha YXZ1000R, all attendees were outfitted with Panasonic’s new A1 Wearable HD Action Camera to capture their rides in the new Yamaha Side by Side from their own unique P.O.V. perspective.  Panasonic’s A500 Wearable 4K Action Camera was also mounted to the vehicles to capture various perspectives during demo rides and Panasonic’s LUMIX GH4 DSLRs were used around the course to capture additional 4K footage.

“This collaboration is a perfect fit for us both and we are very excited at the possibilities that working with a like-minded innovator like Yamaha will create,” said Julie Bauer, President of Panasonic Consumer Electronics Company and CMO of Panasonic Corporation of North America.  “Our cutting-edge Panasonic Adventure wearable camcorders paired with Yamaha’s exciting range of powersports vehicles create the ultimate experience for adventure seeking consumers who want to create unique content and share their outdoor adventures.”

“Panasonic and Yamaha are intrinsically aligned with a deep heritage in providing superior quality and technology with a shared passion to create emotional experiences for our customers,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “It made perfect sense to collaborate and capture all our customers’ adventures”

To learn more about the Panasonic’s line of rugged Action Cameras, visit http://shop.panasonic.com/cameras-and-camcorders/action-cameras.

To learn more about Genuine Yamaha Part and Accessories, visit http://www.shopyamaha.com. To learn more about Yamaha Motor Corp, visit http://www.yamaha-motor.com
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About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless 

Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranked fifth overall --  the highest ranked electronics brand in the report. To learn more about Panasonic USA’s products, visit www.panasonic.com. Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

About Yamaha Motor Corporation, U.S.A.
Headquartered in Cypress, California, Yamaha Motor Corporation, U.S.A. (YMUS) is a leading distributor in the motorsports market, with the most diversified line of such products in America. Yamaha’s ever-expanding product offerings include motorcycles, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel, and much more, which are sold through a nationwide network of dealers in the United States. 

Yamaha products are recognized the world over for superior quality in design, technology, craftsmanship, and customer-oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers as the best available. 

Editorial Contacts: 

Chris De Maria (Panasonic) 201-348-7182 christopher.demaria@us.panasonic.com
Jonathan Frank (Yamaha) 770-480-6083 Jonathan_frank@yamaha-motor.com