Orange County's FilmEd Academy Invests In 18 Panasonic Varicam 35 4k Camera/Recorders to Advance Filmmaking Instruction at Local High Schools

Media Contacts:
Pat Lamb 518.727.4933 patlambpr@gmail.com
PanasonicB2B.PR@cohnwolfe.com


FilmEd Academy of the Arts (Newport Beach, CA), which for the past 15 years has provided production services and filmmaking training to high schools throughout Orange County, recently added 18 Panasonic VariCam 35 4K camera/recorders to its camera inventory.

FilmEd provides equipment to secondary schools to produce institutional broadcasts and cover school events. The organization also develops curricula for advanced media students, mentors film school applicants and provides core movie-making instruction in a series of two-week summer workshops for 9-12 grade-level participants. FilmEd is a sponsor for the “for student, by student” Orange County Film Festival, providing a showcase for Academy participants.

Previously, FilmEd students worked with Panasonic AG-HPX500 P2 HD and AG-HVX200 P2 HD camcorders for shoulder-mount and hand-held instruction.

FilmEd Executive Director David Junker said that he went to the NAB convention earlier this year seeking an HVX200 replacement, but couldn't stop looking at the VariCam 35's low-light capabilities.

“We were so impressed with the VariCam 35's dual native 800/5000 ISOs, and have worked with Panasonic for so long, that I began to envision the 4K camera as a switch-out for the HPX500s,” Junker said. By working with AbelCine on a HD by 35 adapter, FilmEd found a way to re-use its B4 lenses on a PL mount and consequently lower the cost of entry to the VariCam 35s, which were purchased from VMI, Inc.

“The VariCam 35 is so ergonomic, requiring only minimal rigging, that we can use it as a documentary camera, but the super35 image quality and depth of field give us unprecedented cinematic options,” he continued.

FilmEd rolled out the VariCam 35 at its summer workshops, which have just concluded. Beginning students shot in 1920x1080 ProRes HQ (a broad standard for school's in-house broadcasts) while the advanced students shot exclusively in 4K, 12-bit 4:4:4 and 4:2:2 LT. All students used the VariCam 35 on four test projects, encompassing the production of a PSA, spot feature, music video and short silent film. Editing was done in Adobe Premiere.

FilmEd recently made an incremental purchase of microP2 cards, which will facilitate shooting simultaneous master footage and proxies. Junker said that during the upcoming school year, all students will be encouraged in to shoot in 4K for festival entries. He is also making the VariCam 35s available to FilmEd alumni, many of whom are working at the highest level of narrative and commercial production.

“We're still amazed at the prospects of working with a camera of this caliber,” Junker said. ”We'll be using the VariCam 35s for years to come.”

For more information about FilmEd Academy, contact David Junker at david.junker@cinematicarts.org.

About the VariCam 35
Panasonic’s VariCam 35 is an unparalleled tool for high-end filmmaking, commercials and episodic production as well as live 4K events. The camera provides superb image handling in multiple formats ranging from pristine 4K RAW to more practical 4K, UHD, 2K, HD and HD ProRes capture. Several assets set the VariCam 35 apart from other high-end cinematography cameras, including dual native ISOs of 800 and 5000, allowing DPs to realize incredible image quality in extremely low light situations; its ability to record three simultaneous video formats (4K + 2K + Proxy, or UHD + HD + Proxy); an optional high-speed 4K uncompressed RAW recorder (CODEX) that will capture uncompressed 4K VariCam RAW (V-RAW) at up to 120fps; internal AVC-Intra 4K / 2K / HD recording to 120fps; support for an ACES workflow for full fidelity mastering of original source material; and in-camera Color-Grading via CDLs / 3D LUTs.

For more information about the VariCam 35, visit www.us.panasonic.com/varicam, or contact Panasonic at 877-803-8492.

Panasonic Solutions for Business
Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage), and 4K and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions.

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual "Best Global Green Brands" report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at us.panasonic.com/news.