Panasonic Adds Kit Package with Two 512GB expressP2 Cards for VariCam LT 4K Super 35 Cinema Camcorder

Company Announces VariCam LT Software Upgrade, Two-Year 0% Financing

Panasonic has expanded the number of cost-saving camera kit packages for the VariCam LT Su-per 35mm Cinema Camera to five with the addition of the PROEX-B512 package, featuring the completely accessorized camcorder along with two AU-XP0512BG expressP2 memory cards and an AU-XPD1 expressP2 Card Reader. The 512GB expressP2 cards can record approximately 180 minutes of continuous 4K material at 24fps in the AVC-Intra4K422 codec.

The company also announced a free firmware upgrade for the VariCam LT with several significant benefits: improving the interface of Audio Level adjustment, updating available EF mount lenses, and adding these functions: SURROUND VIEW for VF, 24.00p for LongG6 proxy recording, the beep sound that is provided with the REC button is pressed, SD card recording of CDL/LUT, 1080p in AVC-Intra100 recording, and1080/60i, 50i for ProRes HQ recording.

The new firmware upgrade is immediately available for downloading at:
http://eww.pass.panasonic.co.jp/pro-av/support/content/download/EN/ep2main/soft/upgvlt_e.htm. 

Additionally, now through September 30, 2016, Panasonic is offering 0% financing for two years on the VariCam LT. For more information, contact John Gundersen at (888) 479-9111, ext 3505 or via email at jgundersen@marlinfinance.com.

All five VariCam LT packages are currently available for purchase. The VariCam LT, suggested list price $18,000, is a basic camera kit including the camera body, top handle, control panel and con-trol panel mounting bracket.  The VariCam LT-VF package, suggested list price $23,700, contains the basic kit plus the AU-VCVF10 OLED Viewfinder. The VariCam LT-PRO, suggested list price $27,550, includes the camera body with basic kit accessories, AU-VCVF10G viewfinder, shoulder mount, operating grip and PL lens mount. The VariCam LT-PROEX, suggested list price $30,200, includes all of the contents of the VariCam LT-PRO package (camera kit, viewfinder, shoulder mount, operating grip and PL mount) plus two 256GB expressP2 cards and an expressP2 drive. 

Now the most extensive accessory package, the VariCam LT- PROEX-B512 contains all the con-tents of the VariCam LT-PROEX package, but with two 512GB expressP2 cards vs. two 256GB cards. Its suggested list price is $31,600.

About the VariCam LT
The VariCam LT 4K cinema camcorder inherits the same super 35mm sensor and superb imaging capabilities that distinguish the award-winning VariCam 35, but with significant reductions in size, weight and price. The VariCam LT delivers 14+ stops of dynamic range with V-Log, and the es-teemed cinematic VariCam image quality and color science, as well as the VariCam 35's breakout innovation, dual native ISOs of 800/5000.

Weighing just under six pounds and having superior capability to similar sized cameras, the Vari-Cam LT is the ideal camera for handheld, Steadicam, jib, crane, drone, gimbal and overall cinema verité work. The VariCam LT is likewise tailor-made for owner/operators, independent filmmakers, documentary makers and corporate production creators.

For more information, visit us.panasonic.com/varicam, or contact Panasonic at 877-803-8492.

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics prod-ucts and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifica-tions from the U.S. Green Building Council.
Learn more about Panasonic at us.panasonic.com/news.

Contact:
Pat Lamb                 +1 518-727-4933     patlambpr@gmail.com
Neil Matsumoto        +1 323-217-5618    neil.matsumoto@us.panasonic.com