Panasonic's Varicam 35 4k Camera Imager to Receive Hollywood Post Alliance Engineering Excellence Award

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Pat Lamb 518.727.4933

The Hollywood Post Alliance® (HPA)  has announced that Panasonic is a recipient of the organization's 2015 Engineering Excellence Award for the company's development of the 4K camera imager in its VariCam 35 4K camera/recorder. The coveted honor will be bestowed on November 12, 2015 during the tenth annual HPA Awards gala at the Skirball Cultural Center in Los Angeles, CA. 

The Engineering Excellence Award spotlights companies and individuals who draw upon technical and creative ingenuity and apply it to real world post production demands while raising the profile of breakthrough technologies. 

The VariCam 35 is an exceptional tool for high-end filmmaking, commercials and episodic production as well as live 4K events. The camera provides superb image handling in multiple formats ranging from pristine 4K RAW to more practical 4K, UHD, 2K, HD and HD ProRes capture. Several assets set the VariCam 35 apart from other high-end cinematography cameras, including dual native ISOs of 800 and 5000, allowing DPs to realize incredible image quality in dramatically low light situations; the ability to record three simultaneous video formats (4K + 2K + Proxy, or UHD + HD + Proxy); an optional high-speed 4K uncompressed RAW recorder (CODEX) that  captures uncompressed 4K VariCam RAW (V-RAW) at up to 120fps; internal AVC-Intra 4K / 2K / HD recording to 120fps; support for an ACES workflow for full fidelity mastering of original source material; and in-camera Color-Grading via CDLs / 3D LUTs.

“The HPA's Engineering Excellence Award is a great honor and a testament to our aspirations for the VariCam 35's 4K imager,” said John Baisley, Senior Vice-President, Panasonic System Communications Company. “In the short time, the VariCam 35 has been on the market, prominent Directors of Photography have welcomed its extreme low light shooting, multiple recording formats and in-camera color correction. Our design team is exceptionally proud to receive this prestigious acknowledgment from the HPA.”

For more information about the VariCam 35, visit, or contact Panasonic at 877-803-8492.

About the Hollywood Post Alliance
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Learn more about the organization at

Panasonic Solutions for Business
Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and 4K and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual "Best Global Green Brands" report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council.

Learn more about Panasonic at

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