Panasonic Announces Multi-Year Sponsorship with the New York Yankees

Agreement Names Panasonic Men’s Grooming Products as the Official Shavers and Trimmers of the New York Yankees

Panasonic Consumer Electronics Company, Division of Panasonic Corporation of North America, a leader in men’s electric shaver and trimmer technology, announced today it has entered into a sponsorship agreement with the New York Yankees of Major League Baseball.  The sponsorship names Panasonic the “Official Shavers and Trimmers of the New York Yankees” for the 2017, 2018 and 2019 baseball seasons.

“Panasonic is excited to align our line of premium men’s electric grooming tools with the prestige and winning tradition of the New York Yankees,” said Andrew Mark, Group Manager - Beauty & Living, Panasonic Consumer Electronics Company.  “As clean-shaven faces of players splash across televisions nationwide on game days, we at Panasonic are proud to be the official shaver and trimmer sponsor of the team.”

As a proud sponsor of the New York Yankees, Panasonic will activate branding related to its men’s grooming products, within Yankee Stadium and develop consumer touchpoints in-stadium, at retail and online.

“With the sponsorship of the New York Yankees, Panasonic is uniting our brand with a team that maintains a carefully groomed appearance on the field,” said Lori Chiazzo, Senior Marketing Manager, Beauty & Grooming, Panasonic Consumer Electronics Company. “This sponsorship also marries two premium brands that are well-known in their respective businesses. With the power of the Yankees we intend to broaden our audience reach as we focus on specific product marketing efforts to appeal to sports fans nationwide, both in and out of Yankee Stadium.”

For over 60 years, Panasonic has created advanced electric shavers for men that are equipped with innovative technology and are expertly crafted to provide users with control and comfort for an outstanding shave experience.  Ranging from advanced three-blade to premium five-blade shaver models, Panasonic’s ARC series shavers share innovative technology and features, including: an active shave sensor that detects beard density and adjusts motor speed; a powerful linear motor that moves up to 14,000 cycles-per-minute to quickly and effectively cut through even thick, dense beards with ease and pivoting shaver heads that expertly glide across facial contours.  Blades in Panasonic ARC men’s electric shavers are forged from hypoallergenic stainless steel and are honed to an acute 30-degree edge, to cut hair cleanly at the base. Foils are slightly arched to stay in close contact with the skin while shaving, for smooth results. 

Panasonic has matched the outstanding product innovation and design of its men’s shavers and has incorporated these qualities into its line of men’s electric trimmers.  Developed with consumer-friendly features including: adjustable trim lengths for personalization; wet or dry use for convenience and ergonomic designs for comfort and control, Panasonic electric trimmers are the ideal tools for grooming beard, mustache, hair or body.  Following in the company’s long-standing tradition of award-winning products, the Panasonic ER-GB70-S Men’s Electric Trimmer for Beard, Mustache and Hair was recently named a 2017 Men’s Health Grooming Award Winner.  

“We are very excited to begin this multi-year partnership with Panasonic around its men's grooming products,” said Bryan Calka, New York Yankees Vice President, Partnerships.  “We believe that the combination of in-stadium branding and in-market retail activations will continue to strengthen Panasonic's market share in the tri-state area.”

To learn more about Panasonic’s line of Men’s Grooming products, visit http://bit.ly/PanasonicHomeRun
 

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including LUMIX Digital Cameras, Camcorders, Blu-ray players, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. Panasonic was featured in Fortune Magazine’s 2016 ranking of 50 companies that are changing the world and doing well by doing good.  Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution.  Learn more about Panasonic’s ideas and innovations at www.PanasonicMovesUs.com.

About the New York Yankees
Founded in 1903, the New York Yankees are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of New York City’s most-frequented tourist destinations and home to numerous non-baseball events, including college football’s New Era Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking “NY” logo, the Yankees are among the most recognized brands in the world.

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Editorial Contacts 
Dan Unger
Panasonic Consumer Electronics Company
201-392-4571             
dan.unger@us.panasonic.com 

Zachary Anderson
Porter Novelli
212-601-8356
zachary.anderson@porternovelli.com