AUPEO!® Collaborates with The Economist for New Content Offering
Aupeo GmbH (Aupeo) announced today a new content collaboration with The Economist. This content collaboration will allow global consumers to stay informed on world affairs, finance, science, technology, media and social issues by listening to The Economist’s diverse content offerings on both the OneConnectSM by Panasonic audio platform and Personal Radio by AUPEO!® service.
With this cooperation, Aupeo will also build a new on-demand finance channel to be available to drivers listening in the car. At the single touch of a button or by voice command, the latest and most applicable audio clip from The Economist will be played, thus eliminating the need for the driver to hop to another “app” or pick up a cell phone.
“We are very pleased to announce this strategic relationship with The Economist. It is vital that the business and financial news the Personal Radio by AUPEO!® service offers is accurate, up-to-date and has the highest quality reporting,” said David Taylor, CEO, Aupeo GmbH. “With a quick push of a button or by voice command, drivers can get a professionally-produced and personally-relevant audio clip with the latest business news.”
“We are delighted to be collaborating with Panasonic on this new platform, which delivers the expertise of The Economist in a convenient format to listeners on the move,” said Tom Standage, deputy editor of The Economist and head of digital strategy. “Our audio output helps busy people stay ahead of the news wherever they are and whatever they are doing.”
The addition of high quality, global business and finance news from The Economist will provide a greater range and depth of content and information to Aupeo’s mobile Personal Radio by AUPEO! listeners, and added value for Aupeo’s OEM customers who choose to offer their drivers worldwide easy access to the OneConnect platform.
Content from The Economist will be available immediately in more than 10 car brands, some in model years going back to 2011. These brands include BMW, Mini, Ford, Lincoln, Jaguar, Land Rover, Range Rover, VW, Skoda and Seat.
Based in Berlin, Aupeo GmbH, a wholly-owned subsidiary of Panasonic Corporation of North America, provides connected service solutions for the automotive industry. Aupeo GmbH created the all-inclusive OneConnect by Panasonic, a B2B content delivery and brand marketing platform that seamlessly integrates in-vehicle audio experiences into any vehicle. These white label customizable experiences focus on enhancing the car company’s brand relationship and after-sales monetization through tailored vehicle alerts and preferred brand notices integrated with on-board and off-board music, live news, sports, weather and traffic.
Aupeo GmbH was founded in 2008, the AUPEO! service launched in November the same year and was acquired by Panasonic Corp of North America in 2013. As a connected service solutions provider for the automotive industry, Aupeo GmbH works closely with Panasonic Automotive Systems Company of America, a leading global supplier of automotive infotainment systems and a division company of Panasonic Corporation of North America.
AUPEO! and Personal Radio by AUPEO! are the registered trademarks, and OneConnect is a servicemark, of Aupeo GmbH, all rights reserved.
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at us.panasonic.com/news. Panasonic is the registered trademark of Panasonic Corporation.
Any other trade and/or service marks used herein are the property of their respective owners.
About The Economist
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices. The Economist Espresso, our daily briefing smartphone app, is also available for download via iTunes App Store or Google Play.
Panasonic Corporation of North America