AUPEO EXPANDS CONTENT PORTFOLIO WITH DEUTSCHE WELLE
Aupeo GmbH (Aupeo) and Deutsche Welle (DW) today announce their alliance to expand the content portfolio offered by OneConnectSM by Panasonic platform and Personal Radio by AUPEO!® service.
Personal Radio by AUPEO!® is an in-car infotainment service that allows consumers to listen to news, sports, weather, and their favorite music on their own personal, vehicle-friendly and intuitive audio mix. OneConnect by Panasonic, the platform that the Personal Radio by AUPEO! content service is built upon, features a new preferred brand-loyalty-enhancement service that allows car companies and other brands to directly communicate with drivers and provide them with relevant content and contextual information.
Aupeo is pleased to team up with DW, Germany’s international broadcaster, to enhance the listening experience for its users. Consumers worldwide will now be able to access German and English content covering everything from business, science and politics to culture and sports.
“Integrating DW’s content with the Personal Radio by AUPEO! experience provides our users with a wide and diverse selection of talk content that is relevant to their daily lives and personal interests. DW stands for high quality journalism and we are delighted to bring their content into our platform,” said Armin Fendrich, managing director and chief revenue officer of Aupeo.
“We are excited to have the opportunity to work with an innovative partner like Aupeo,” says Petra Schneider, DW’s Director of Distribution. "We are confident that this new partnership will help deliver our brand of infotainment to new audiences in North America."
About Deutsche Welle
Deutsche Welle (DW) is Germany's international broadcaster and a trusted source for reliable, news and information with content in 30 languages. The flagship channel DW provides analysis and insights to viewers around the globe, reporting on important issues in English 24/7. With continuous news reports, special features and talk shows covering everything from business, science and politics to culture and sports, DW brings people closer to what matters most – made in Germany, made for minds.
Based in Berlin, Aupeo GmbH, a wholly-owned subsidiary of Panasonic Corporation of North America, provides connected service solutions for the automotive industry. Aupeo GmbH created the all-inclusive OneConnectSM by Panasonic, a B2B content delivery, analytics and brand marketing platform that seamlessly integrates in-vehicle audio experiences into any vehicle. These white label customizable experiences enhance the car company’s brand relationship and after-sales monetization through tailored vehicle alerts and preferred brand notices integrated with on-board and off-board music live news, sports, weather and traffic. through tailored vehicle alerts and preferred brand notices integrated with on-board and off-board music, live news, sports, weather and traffic.
Aupeo GmbH was founded in 2008, the AUPEO! service launched in November the same year. Aupeo GmbH was acquired by Panasonic Corp of North America in 2013. As a connected service solutions provider for the automotive industry, Aupeo GmbH works closely with Panasonic Automotive Systems Company of America, a leading global supplier of automotive infotainment systems and a division company of Panasonic Corporation of North America.
OneConnect and AUPEO!,are the trade and/or service marks of Aupeo GmbH, all rights reserved. Panasonic is the registered trademark of Panasonic Corporation. Any other trade and/or service marks used herein are the property of their respective owners.
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at us.panasonic.com/news.
Panasonic Corporation of North America