Chicago's Daufenbach Camera Brings Panasonic's Varicam 35 4K Camera/Recorder to the Midwest

FOR IMMEDIATE RELEASE
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Pat Lamb 518.727.4933 patlambpr@gmail.com
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NEWARK, NJ (May 7, 2015) – Motion picture rental house Daufenbach Camera (Chicago, IL) has added the VariCam® 35 4K camera/recorder to its equipment roster.

"When we first saw the presentation that showcased the VariCam 35's dual native 800/5000 ISO, we were all very impressed," said Director of Operations Lawrence Daufenbach. "The ability to shoot at 5000 ISO natively is an incredible tool for filmmakers working in low light environments."

"Having the ability to record at multiple resolutions at the same time is a huge time saver on set as it eliminates the need to transcode for post, plus allows a production to have 2K or proxy files for dailies or quick editing while retaining a pristine 4K master," Daufenbach added. "My favorite feature is the ability to wirelessly live color grade a LUT with the Pomfort Livegrade software as well as the Livegrade Air app.

"Daufenbach Camera is committed to carrying full 4K format solutions and staying future-forward with all our camera purchases, and the VariCam 35 has the technical specs/advanced production workflow and design that align with that mentality."

On Thursday, May 21, Panasonic and Daufenbach Camera will host a free, in-depth workshop on shooting techniques for the VariCam 35. For more information or to RSVP, contact VideoProductionSolutions@us.panasonic.com.

For more about Daufenbach Camera visit www.daufenbachcamera.com.

About the VariCam 35
Panasonic's VariCam 35 is an unparalleled tool for high-end filmmaking, commercials and episodic production as well as live 4K events. The camera provides superb image handling in multiple formats ranging from pristine 4K RAW to more practical 4K, UHD, 2K, HD and HD ProRes capture. Several assets set the VariCam 35 apart from other high-end cinematography cameras, including dual native ISOs of 800 and 5000, allowing DPs to realize incredible image quality in extremely low light situations; its ability to record three simultaneous video formats (4K + 2K + Proxy, or UHD + HD + Proxy); an optional high-speed 4K uncompressed RAW recorder (CODEX) that will capture uncompressed 4K VariCam RAW (V-RAW) at up to 120fps; internal AVC-Intra 4K / 2K / HD recording to 120fps; support for an ACES workflow for full fidelity mastering of original source material; and in-camera Color-Grading via CDLs / 3D LUTs.

For more information about the VariCam 35, visit www.us.panasonic.com/varicam, or contact Panasonic at 877-803-8492.

Panasonic Solutions for Business
Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers' customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions.

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual "Best Global Green Brands" report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council.

Learn more about Panasonic at us.panasonic.com/news.