Magnus McDermid to Head Panasonic’s Business Mobility Group across North America

20 year company veteran selected to drive continued growth of renowned Toughbook and Toughpad brands

Panasonic System Communications Company of North America (PSCNA), an industry leader in exceptionally reliable and innovative mobile computers, today announced that Panasonic veteran, Magnus McDermid, has been appointed Senior Vice President of the company’s growing Business Mobility Group, of North America. In this role, McDermid will be responsible for sales, marketing and support of the U.S. business mobility operations.

Currently the Vice President of Enterprise Solutions at Panasonic Canada, McDermid will expand on the success in his Canadian role, which includes stewardship of the Toughbook and Toughpad brands, taking on U.S. responsibilities. Although the U.S. and Canadian business mobility groups will continue to operate independently, the move creates greater cross-border synergies and efficiencies for the Toughbook and Toughbook product lines – the global leaders in rugged notebook and tablet sales*.

“Beyond his strong leadership skills, Magnus has earned tremendous respect from industry peers for his focus and vision, and brings extensive business mobility experience to his expanded role,” said Joseph M. Taylor, Chairman & CEO, Panasonic Corporation of North America. “As we continue to evolve our product lines and expand into new markets, we need a leader with a strong track record and the ability to drive future growth. Magnus is the right person to lead our North American mobility business and we are excited for what the future brings.”

Magnus is currently the Vice President of Enterprise Solutions for Panasonic Canada, where he is responsible for sales, marketing and support for the entire Enterprise Solutions Division, which includes mobile computers, business systems and Pro AV solutions. Prior leadership roles during his 20 years at Panasonic Canada include General Manager of Computer and AV Solutions, Director of Computer and Communications Systems and National Sales Manager of Computer and Communications Systems.

About Panasonic System Communications Company of North America
Panasonic System Communications Company of North America (PSCNA), Division of Panasonic Corporation of North America, delivers reliable technology solutions for government and commercial enterprises, nonprofit organizations, creative professionals and SMBs. Technologies include mobile computing devices and support services, point-of-sale solutions, video surveillance systems, video evidence capture and management solutions, professional displays, projectors, digital signage, video production equipment, and office communications and productivity solutions.To learn more call 877-803-8492 or visit

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ.  Learn more about Panasonic at

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* Global leader in rugged laptop and tablet sales per VDC Report “Strategic Insights 2015: Enterprise Mobility Solutions”


Hayley Talaber (Cohn & Wolfe for Panasonic)
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