Panasonic Media Entertainment Company (PMEC), Division of Panasonic Corporation of North America, Expands Collaboration with LiveU for Improved IP Connectivity over Multiple Cellular Networks for AVC-ULTRA Camcorders

Panasonic is expanding its strategic collaboration with LiveU with the announcement of a free* firmware upgrade for its AVC-ULTRA camcorders that supports IP connectivity to a LiveU bonded cellular camera-side device for remote streaming and file transfer workflows. 

In 2015, Panasonic and LiveU collaborated to support direct connection to the LiveU Central management platform and receiver for streaming workflows. This workflow now continues to evolve with LiveU DataBridge, a connectivity solution for bonded data transfer over the internet. Combined with Panasonic’s line of AVC-ULTRA camcorders (AJ-PX5000G, AJ-PX800, AJ-PX380 and AJ-PX270) and Panasonic P2 Cast cloud-based news production system, the LiveU DataBridge solution enables field reporters/videographers to become an extension of the newsroom, able to shoot content and reliably send the video files to the station. 

A crucial advantage is that camera operators can now leverage multiple cellular networks to transmit video data. The AVC-ULTRA camcorders will be able to transfer streamed video (live) or file-based video (near live) over IP connections. Unique to Panasonic’s live streaming protocol is a quality of service (QoS) layer that rapidly and dynamically adjusts the bit rate of the streaming signal to optimize the transmission speed as bandwidth of the cellular network changes. Streamed video can be sent via the LiveU Databridge solution to LiveU Central and receiver or to Panasonic’s P2 Streaming Server (P2SS). File-based proxies can be sent to the P2 Cast system or to the client’s own FTP engine.

In addition to the IP connectivity, camera operators can monitor the status of the LiveU device right in the viewfinder of the cameras so they can view real time connectivity and focus on shooting. 

Panasonic’s P2 Cast workflow gives broadcasters the ability to retrieve video files immediately after shooting, search, browse video, create and an Edit Decision List (EDL) by setting IN and OUT point on the cloud application, and upload only necessary portions of high-resolution video based on EDLs.  When combined with the LiveU Databridge system’s bonded, two-way internet connection, these tasks can be accomplished in less time from anywhere in the world, regardless of the availability of Wi-Fi or other connections and also enabling transfer of higher bitrate and higher quality file formats

Panasonic will display this modern workflow and demonstrate the newsroom efficiencies enabled by this integration at its NAB booth C3607.

The free firmware upgrade is available and can be downloaded at

*Camera/live video uplink requires a contract with LiveU.

About LiveU
LiveU is driving the live video revolution, providing live video streaming for TV, mobile, online and social media. Let your audience become part of your story with high-quality and flawless live video, transmitted from anywhere in the world, through the use of our patented bonding and video transport technology. LiveU creates a consistent bandwidth and a reliable connection so you can acquire, manage and distribute high quality remote live broadcasts over IP. Our broad portfolio of products sets the industry standard for live video production. From backpacks to smartphones, and satellite/cellular hybrid to external antenna solutions, LiveU offers a complete range of devices for live video coverage anytime, anywhere. In addition, LiveU offers extensive cloud-based management and video distribution solutions. With over 2,000 customers in 80+ countries, LiveU’s technology is the solution of choice for global broadcasters, online media, news agencies and social media.  For more information, visit, or follow us on Twitter, Facebook, YouTube, or Instagram.

For additional Panasonic NAB news, visit For more information about Panasonic professional video products, visit or contact Panasonic at 877-803-8492.

About Panasonic Broadcast, Cinema and Professional Video Systems
Panasonic offers leading products to acquire, transmit and view high-quality video, over both video and IP networks.  Professional products include VariCam cinema cameras, P2 HD camcorders, 4K and HD handheld cameras, Pan/Tilt/Zoom cameras, studio and box cameras, switchers and monitors.  These products serve customers in cinema, broadcast, professional sports, higher education, enterprise and other markets.

About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading technology partner and integrator to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic was featured in Fortune Magazine’s 2016 ranking of 50 companies that are changing the world and doing well by doing good.  Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution.  

Learn more about Panasonic at
Pat Lamb              +1 518-727-4933
Justin Sadkowski  +1 973-634-4960