Panasonic OneConnect℠ Partners with Triton Digital® for Enhanced Driver Messaging
Panasonic subsidiary Aupeo GmbH announced today its collaboration with Triton Digital at the Worldwide Radio Summit in Hollywood, California. Through this collaboration, Panasonic OneConnect is leveraging Triton Digital’s advertising platform, Tap OnDemand, to insert targeted ads into the personalized audio messages delivered within the Personal Radio by AUPEO!® content delivery service. This integration enables car manufacturers and brand partners to provide drivers with personalized audio messages in and out of the vehicle to support an array of driving and mobility use cases, and will be demonstrated on-site at the Worldwide Radio Summit on both April 14th and April 15th.
“Panasonic turned to Triton’s Tap OnDemand advertising platform because of its flexible and robust targeting capabilities,” said David Taylor, director, connected services, Panasonic Automotive Systems Company of America, and CEO, Aupeo GmbH. “We share a common vision and see the automobile as the next major device in the ‘Internet of Things’. Together, we want to uniquely position car manufacturers and their brand partners as we transition to a new era of mobility-based transportation.”
“We are thrilled to collaborate with OneConnect by Panasonic to provide an engaging and relevant in-car listening experience,” said Neal Schore, CEO of Triton Digital. “The opportunity to inform, engage, and entertain through the dashboard is growing, and we are proud to support Panasonic and Aupeo in leading that charge.”
The Panasonic-Triton collaboration provides manufacturers with the ability to communicate brand messages, service promotions and other customized content directly to the driver or consumer. For example, the OneConnect platform can communicate the vehicle’s operational status in an audio format that makes it easy for the driver to grasp the relative importance of a vehicle indicator or status light. The platform can also enable follow-up actions, such as dialing a phone number, or setting a destination or reminder. The driver can take these actions with a single click or simple voice command.
Based on driver interaction with the system, the OneConnect platform is able to make visible unused but valuable features, as well as trigger messages based on location, vehicle status or type. For example, a message could be played to all drivers with a specific software version to initiate an update, or to all vehicles within 50 miles of a dealer that have an active check engine light to offer a service discount. The platform reports successful message playback and follow through action metrics.
Additionally, the OneConnect platform is designed to keep the drivers informed, entertained and focused on the road ahead, while simultaneously opening up the potential for new interactions and in-vehicle e-commerce opportunities.
Based in Berlin, Aupeo GmbH, a wholly-owned subsidiary of Panasonic Corporation of North America, provides connected service solutions for the automotive industry. Aupeo GmbH created the all-inclusive OneConnect by Panasonic, a B2B content delivery and brand marketing platform that seamlessly integrates in-vehicle audio experiences into any vehicle. These white label customizable experiences focus on enhancing the car company’s brand relationship and after-sales monetization through tailored vehicle alerts and preferred brand notices integrated with on-board and off-board music, live news, sports, weather and traffic.
Aupeo GmbH was founded in 2008, the AUPEO! service launched in November the same year and was acquired by Panasonic Corp of North America in 2013. As a connected service solutions provider for the automotive industry, Aupeo GmbH works closely with Panasonic Automotive Systems Company of America, a leading global supplier of automotive infotainment systems and a division company of Panasonic Corporation of North America.
OneConnect and AUPEO! are the trade and/or service marks of Aupeo GmbH, all rights reserved.
About Panasonic Automotive Systems Company of America
Panasonic Automotive Systems Company of America is a division company of Panasonic Corporation of North America and a leading global supplier of automotive infotainment and connectivity system solutions. Panasonic Automotive Systems Company of America acts as the North American affiliate of Panasonic Corp.’s Automotive & Industrial Systems Company, which coordinates global automotive and industrial systems and components operations. Panasonic Automotive is headquartered in Peachtree City, Georgia, and with sales, marketing and engineering operations in Farmington Hills, Mich. For more information on Panasonic Automotive, please visit: http://us.panasonic.com/automotive.
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at us.panasonic.com/news.
Panasonic is the registered trademark of Panasonic Corporation. Any other trade and/or service marks used herein are the property of their respective owners.
About Triton Digital
Triton Digital’s® (https://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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