Panasonic Spotlights Toughbook 54 Semi-rugged Laptop at NAB

Powerful and portable Toughbook 54 is thinnest and lightest in its class

Media Contacts:

Connor Murphy, Cohn & Wolfe for Panasonic

Panasonic, an industry leader in reliable and innovative mobile computers since 1996, today at the National Association of Broadcasters (NAB) Show showcased the new Toughbook® 54. As the thinnest and lightest semi-rugged laptop in its class1, the Toughbook 54 is a highly portable tool for mobile professionals who need durability, power and feature sets beyond what a standard consumer laptop can offer. With a 5th Generation Intel® Core™ i5 vPro™ processor, 11 hours of battery life2 – 18 hours with an optional hot-swappable second battery2 – and a wide range of integrated options, the Toughbook 54 is a reliable and versatile tool for mobile professionals in video production, as well as other demanding markets such as insurance, utilities, construction, field service, public safety and government.

The Toughbook 54 is the latest in Panasonic’s line of products that created and continues to define the semi-rugged category. Offering enhanced security, a full magnesium alloy case with handle, and resistance to spills and drops, the Toughbook 54 is purpose-built for professionals who spend a significant amount of time working from the road or in the outdoors. For professionals who need power in addition to rugged portability, the Toughbook 54 is available with discrete graphics, dual drives, up to 16GB of memory, and a 1080p full HD display and webcam. Four models will be available to meet customer demand – Lite, Prime, Gloved Multi Touch and Performance – with each one designed to assure a high long-term return on investment for a diverse range of businesses and government agencies.

“A significant portion of the workforce spends more time on the road than they do behind a desk, and they need technology tools purpose-built for them,” said Anthony Mungiello, Toughbook product manager, Panasonic System Communications Company of North America. “With the Toughbook 54, we incorporated the latest technological advances to design a tool for these workers that was most portable and advanced of its kind, without sacrificing on the reliability Panasonic is known for.”

Panasonic Toughbook 54: Key Features

  • Highly Portable Design: 2 pounds lighter and 0.5” thinner than the nearest semi-rugged competitor
  • Semi-rugged and Reliable: MIL-STD-810G and IP5x magnesium alloy design with built-in handle. Tested by an independent third-party lab to survive 3 foot drops on 26 faces; features port covers, a spill-resistant keyboard, touchpad, hinges and display. The Toughbook 54 offers improved vibration resistance and uses tough magnesium alloy in more areas as compared to our similar models such as the Toughbook 53.
  • Next-Generation Processor: 5th Generation Intel® Core™ i5-5300U vPro™ Processor (3MB cache, 2.3GHz up to 2.9GHz with Intel® Turbo Boost Technology)
  • Powerful Graphics Processor: Intel® HD Graphics 5500 (all models); AMD FirePro™ M5100 graphics (Performance model) which offers more than double the graphics performance of the similar Toughbook 53 when comparing 3DMark Fire Strike benchmarks.
  • Full-Shift Battery Life: Up to 11 hours of continuous use2 (Prime and Gloved Multi Touch models); up to 18 hours2 with optional media bay second battery. Lite model offers up to 8 hours2 of continuous use.
  • Enterprise-Grade Memory & Storage: 4-16GB RAM (8-16GB on Performance model); 500GB shock-mounted flex-connect hard drive with heater for cold temperature operation. Optional 128GB SSD, 256GB SSD and 1TB 7200rpm HDD with heaters. For even more storage and/or convenient backups, the Toughbook 54 is the first Panasonic notebook to offer optional dual drives2 – 128GB or 256GB SSD with heaters.
  • Advanced Operating System: Windows 8.1 Pro Update 64-bit or Windows 7 Professional (available through downgrade rights from Windows 8.1 Pro)
  • Optional 1000 nit Touchscreen: 10-point capacitive Gloved Multi Touch model with stylus available. Panasonic is one of the few manufacturers that has been able to offer the smooth operation of a capacitive display but still allow users to choose to keep their gloves on if they need.
  • High Resolution Displays: 14.0” IPS 1080p full HD display (Gloved Multi Touch and Performance models) or 768p HD display (Lite and Prime models)
  • High Resolution Webcam: To go along with the available 1080p full HD display, the Toughbook 54 offers an optional 1080p webcam3 for crystal-clear video conferences.
  • Faster Typing & Night Time Use: Standard on all models except for the Lite model, an emissive backlit keyboard3 offers four levels of brightness for uses to adjust their keyboard brightness setting from a soft light to a warm glow for easy typing at night or in darkened settings. Plus, the rounded ergonomic keys allow for faster typing with less chance for errors.
  • Improved Speakers: To help combat with the noise outdoors or inside vehicles, the speakers in the Toughbook 54 (up to 91 dB) are now twice as loud as similar models such as the Toughbook 53. For comparison, a Boeing 737 at 1 nautical mile before landing is 97 dB and a diesel train at 45mph from 100 feet is 83 dB.
  • Dependable Connectivity: USB 3.0 (x3), Bluetooth 4.0 (class 1), Intel® Wi-Fi 802.11 a/b/g/n/ac; optional 4G LTE multi carrier wireless broadband with satellite GPS;optional dedicated GPS (u-blox)3 and antenna pass through3
  • Wirelessly Stream Content: Intel® Wireless Display (WiDi) allows easy and secure presenting without the need for any video cables on displays that either have Intel WiDi built in or have an adapter plugged in.
  • Enhanced Security: Trusted platform module (TPM) 1.2, Computrace® theft protection, cable lock slot, supports multiple variations of dual-form authentication with optional fingerprint3,4, insertable and contactless3,4 SmartCard readers.
  • Additional Options4: DVD drive, true serial port3, VGA, PC Card3, 2nd LAN3, rugged Fischer® USB port3.

For a full list of specifications and more detailed information, visit  

1 As of February 13, 2015, compared to 14.0” semi-rugged laptops
2Per MobileMark 2007 testing; battery life depends on model and usage conditions
3Not available on Lite model
5Not all options are available together

Pricing and Availability
The Panasonic Toughbook 54 is available now from authorized Panasonic resellers at an estimated street price of $1,499. The Toughbook 54 includes a standard three-year limited warranty.

Sales inquiries for Panasonic’s mobile computers should be directed to or 877-803-8492.

Follow the Toughbook® Brand:
The Panasonic Toughbook brand can be followed on various social media channels, including Facebook, Twitter (@Toughbook),YouTube, Flickr and our blog, Panasonic for Business.

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Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.
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Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ.  Learn more about Panasonic at
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