Panasonic and LiveU Announce Cloud-Based Camera/Live Uplink Solution for AJ- PX5000G, AJ-PX800, AJ-PX270 AVC-ULTRA Camcorders

FOR IMMEDIATE RELEASE
Media Contacts:

Pat Lamb 518.727.4933 patlambpr@gmail.com
PanasonicB2B.PR@cohnwolfe.com

Panasonic is expanding its strategic collaboration with LiveU (Hackensack, NJ) with the announcement of a free* firmware upgrade for its AJ-PX5000G, AJ-PX800 and AJ-PX270 series P2 HD camcorders with AVC-ULTRA recording. The upgrade will enable an integrated camera and live video uplink solution that links and leverages the LiveU Central cloud-based management platform.

The PX5000G, PX800 and PX270 camcorders will now support direct connection to the LiveU Central management platform using public networks such as 4G/LTE, Wi-Fi or wired LAN. With LiveU Central and these Panasonic live cameras, any camera operator can manage a live uplink while shooting video, essential for a one-person remote crew. LiveU Central links via the camera interface, giving operators real-time indications of live transmission status and video transmission quality.

Panasonic and LiveU are collaborating on an ongoing basis to expand their technical integration and business solutions to provide the best combined systems and services for worldwide customers.

Samuel Wasserman, LiveU’s CEO, said, “This robust solution reflects another key milestone in our longstanding collaboration with Panasonic.  By empowering camera control from the MCR, we’re facilitating high-quality live video acquisition in the field while simplifying the broadcasters’ workflow.  We have an exciting roadmap with Panasonic and will continue to work closely together to develop innovative, cost-effective solutions for the broadcasting community.”

John Baisley, Senior Vice President, Panasonic System Communications Company, said, “The seamless integration of our P2 technology into the LiveU Central platform represents the best of our mutual industry-leading technologies, with our  AVC-Ultra cameras part of a flexible, customer-centric LiveU system enabling an end-to-end solution for today's fast-paced news environments.”

LiveU Central is a unified management platform for easy preview and remote control. The system facilitates the management of connected Panasonic camcorders and LiveU uplink units all over the world from a centralized control room, as well as the live preview of all incoming feeds, which can be routed to any LiveU server located anywhere or encoded for web streaming. The system’s LiveU MultiPoint functionality delivers internal and cross-organizational professional video distribution.

The new LiveU camera solution allows PX5000G, PX800 and PX270 users to receive live streaming video from a camera in the field and output the video from a LiveU receiver to an HD-SDI video monitor while managing the camera from the LiveU Central. Live streaming to the LiveU server and Dynamic-Adaptive QoS for live streaming are supported for stable transmission. Additionally, PX270 users are able to remotely control iris, white balance and master gain of the camera via the LiveU Central.

The firmware upgrade key will be available for the AJ-PX5000G in April, the AJ-PX270 in May, and the AJ-PX800 in 3Q 2015.

*Camera/live video uplink requires a contract with LiveU.

For additional Panasonic NAB news, visit us.panasonic.com/nabpress. For more information about Panasonic professional video products, visit www.panasonic.com/broadcast or contact Panasonic at 877-803-8492.

About LiveU
LiveU is the pioneer in IP-based live video services and solutions for acquisition, management and distribution. LiveU's award-winning technology enables live video transmission from any location around the world with lightweight, easy-to-use equipment.  From backpacks to smartphones, and satellite/cellular hybrid to external antenna solutions, LiveU offers a complete range of devices for live video coverage anytime, anywhere. In addition, LiveU offers extensive cloud-based management and video distribution solutions. With top-tier customers in 60+ countries, LiveU’s solutions are being utilized for breaking and developing news and high-profile events, such as the FIFA World Cup™, Winter and Summer Olympic Games, Presidential Campaigns, Super Bowls, US Collegiate Championships and red-carpet events. LiveU’s solutions include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular links, which are optimized for maximum video quality based on the available network conditions.

For more information, visit http://www.liveu.tv, or follow us on Twitter, Facebook, YouTube, or Instagram, or contact LiveU at info@liveu.tv, (201) 742-5228.

Panasonic Solutions for Business
Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions.

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use.  The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.  In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ.  Learn more about Panasonic at www.panasonic.com.