Panasonic Announces AJ-PX380 1/3-inch AVC-Ultra Shoulder-Mount, Fully Loaded for Modern Field News Operations

*Camcorder Offers Advanced Network Functionality, Dual-Codec Recording*

FOR IMMEDIATE RELEASE
Media Contacts:

Pat Lamb 518.727.4933 patlambpr@gmail.com
PanasonicB2B.PR@cohnwolfe.com

Panasonic is introducing the AJ-PX380 1/3-inch AVC-ULTRA shoulder-mount camcorder with comprehensive networking capabilities and dual-codec recording, making it an ideal tool for fast-moving ENG operations.

Panasonic’s multi-codec AVC-ULTRA offers master-quality and/or low-bit-rate 10-bit, 4:2:2 recording in full raster HD to meet a variety of user needs from mastering to transmission. Addressing the need for high-speed file exchange, high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing, at bit rates from 6 megabits down to 800 kilobits per second.

The PX380 will record in AVC-LongG to provide on-air content direct from the shooting location and for workflows using content transferred over the internet. The camera will offer three AVC-LongG bit rates: AVC-LongG50/25 providing10 bit, 4:2:2 quality at bit rates of approximately 50/25 Mbps, and the more economical AVC-LongG12, which is optimized for field wireless workflows.

Built-in network functions support wired LAN, wireless LAN and 4G/LTE connections, enabling on-site preview, streaming and uploading data to a server quickly and easily at low cost with a PC/Mac, tablet or smart phone; or users can connect to the camera via WiFi to control, add or edit metadata, view proxies, or watch live streaming for logging or monitoring. Unique to Panasonic’s live streaming protocol is a quality of service (QoS) layer that rapidly and dynamically adjusts the bit rate of the streaming signal to optimize the transmission speed as bandwidth of the cellular network changes.

The PX380 will include a “Rec during Uploading” function to allow automatic transfer of previously  recorded content to an FTP server, which means that recording is possible even while video content is being uploaded.  The camcorder will also support a P2 Remote Operation Panel (ROP) application, enabling wireless control of PX380 camera settings (video parameters, camera painting and rec/stop operation, for example) using an iPad. (The P2 ROP App is available free of charge at the Apple App Store.) Remote control will also be available using Panasonic’s AG-EC4 camera extension control (serial) AJ-RC10 Remote Control Unit (serial) or AK-HRP200 ROP (LAN).

Weighing just over six pounds, the PX380 will incorporate high-sensitivity, low-noise 1/3” 3-MOS imagers to produce stunning pictures, even in low light conditions. With the flexibility of an interchangeable lens, the PX380 can be used with 1/3" to 2/3" lens adapters for use with existing 2/3" zoom and prime lenses. The PX380 will feature a wide range of recording modes, including the full range of 100 Mbps AVC-Intra formats, up to 1080/60p,50p. Two microP2 card slots will facilitate cost-effective operation; a P2 card slot and SD card slot are also included.

Professional interfaces will include HDMI out, HD/SD-SDI in/out, 3G-SDI out to support 1080 60p video output, genlock in/video out for multi-camera operation, timecode in/out, USB2.0 (host), and USB 2.0 (device).

The PX380 will join the latest series of Panasonic’s AVC-ULTRA camcorders with built-in wireless/wired streaming capabilities, the AJ-PX270, AJ-PX800 and AJ-PX5000G. Sharing much of their basic technology, these models are all AVC-ULTRA capable, with the same recording formats, codec and file structure. When used in modern field production--whether fast -breaking news or scheduled interviews--the tool kits provided are similar across the range of camcorders, differing only in the lens / imager format and pricing.  In many cases a mixture of cameras can used by various crews.

The AJ-PX380 will be available in September 2015 with a suggested list price under $12,000, including supplied Fujinon 17x lens and AG-CVF15 Color LCD viewfinder.

For additional Panasonic NAB news, visit us.panasonic.com/nabpress. For more information about Panasonic professional video products, visit www.panasonic.com/broadcast or contact Panasonic at 877-803-8492.

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Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

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About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ.  It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council.

Learn more about Panasonic at us.panasonic.com/news.