Panasonic Announces Expanded Economical Packages for New VariCam LT 4K Super 35 Cinema Camcorder, 40% Price Drop on expressP2 Cards

Panasonic has announced a number of cost-saving camera kit packages for the recently unveiled VariCam LT Super 35mm Cinema Camera, which begins shipping later this month.  In addition, Panasonic has announced a 40% reduction in the cost of expressP2 cards, the media used for recording on the VariCam LT and VariCam 35 cinema cameras as well as the VariCam HS action camera. 

The VariCam LT will be available in four packages: VariCam LT, suggested list price $18,000: this is a basic camera kit including the camera body, top handle, control panel and control panel mounting bracket.  The VariCam LT-VF package, suggested list price $23,700, contains the basic kit plus the AU-VCVF10 OLED Viewfinder. VariCam LT-PRO, suggested list price $27,550, includes the camera body with basic kit accessories, AU-VCVF10G viewfinder, shoulder mount, operating grip and PL lens mount.  The most extensive accessory package is the VariCam LT-PROEX with a suggested list price of $30,200, including all of the contents of the VariCam LT-PRO package (camera kit, viewfinder, shoulder mount, operating grip and PL mount) plus two 256Gbyte expressP2 cards and an expressP2 drive.

The AU-XP0256AG 256Gbyte expressP2 card, now with a suggested list price of $1,200, is designed for high frame rate and 4K recording. The 256Gbyte expressP2 card, for example, can record up to 90 minutes of 4K/4:2:2 content at 24 fps.  

About the VariCam LT
The VariCam LT 4K cinema camcorder inherits the same super 35mm sensor and superb imaging capabilities that distinguish the award-winning VariCam 35, but with significant reductions in size, weight and price. The VariCam LT delivers 14+ stops of dynamic range with V-Log, and the esteemed cinematic VariCam image quality and color science, as well as the VariCam 35's breakout innovation, dual native ISOs of 800/5000.

Weighing just under six pounds and having superior capability to similar sized cameras, the VariCam LT will be the ideal camera for handheld, Steadicam, jib, crane, drone, gimbal and overall cinema verité work. The VariCam LT is likewise tailor-made for owner/operators, independent filmmakers, documentary makers and corporate production creators.

For more information, visit, or contact Panasonic at 877-803-8492.

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council.
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Pat Lamb
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