Panasonic’s management philosophy of “contribution to society” has always extended beyond products and services that improve the quality of our customers’ lives, to encompass community outreach initiatives in the form of strategic partnerships with not-for-profit organizations, cash and product donations to worthy causes, and formalized programs for employee volunteers to donate their time and effort to the local community.

In 1989, Panasonic Corporation of North America established a formal corporate contributions outreach program to determine annual levels for spending, targeted categories for support, and to provide structured opportunities for employee volunteer participation.

"A company is a public institution.
Hence, it exists for the society, is supported by the society, and has to walk hand in hand with the society."

– Konosuke Matsushita
Panasonic Founder